Welcome to Tialuxe Tech Portfolio – where creativity meets functionality. As a Lagos-based graphic designer, video editor, and web and app developer, I bring a unique perspective to every project. With expertise in a variety of design and development tools, I'm confident in my ability to bring your vision to life. Take a look around and let's chat about what I can create for you.
In today’s digital age, a strong online presence is essential for businesses of all sizes. A well-designed website is not just a digital business card; it’s a powerful tool that can transform the way you operate and connect with customers. In this comprehensive guide, we’ll delve into the 10 ways a website can benefit your business, exploring each point in-depth to provide a thorough understanding of its importance in the modern business landscape.
1. 24/7 Accessibility
A website provides round-the-clock accessibility to your business. Whether it’s the middle of the night or a public holiday, potential customers can access information, make purchases, or contact you. This constant availability can lead to increased sales and customer satisfaction.
2. Expanded Reach
One of the most significant advantages of a website is its ability to transcend geographical boundaries. It empowers your business to reach a global audience, opening doors to new markets and customers you may have never reached otherwise. This expanded reach can fuel business growth and diversify your customer base.
3. Credibility and Trust
A professionally designed website enhances your business’s credibility and trustworthiness. It’s the digital face of your brand, where customers can learn about your products or services, read testimonials, and get a sense of your company’s values and ethos. A well-crafted website establishes trust, making visitors more likely to engage with your business.
4. Cost-Effective Marketing
Websites offer a cost-effective platform for marketing your business. Online marketing strategies, such as search engine optimization (SEO), content marketing, and social media promotion, allow you to reach and engage your target audience without incurring the high costs associated with traditional advertising. You can tailor your marketing efforts to fit your budget and see a substantial return on investment.
5. Data Collection and Analysis
Websites are powerful tools for collecting and analyzing valuable customer data. Through analytics tools, you can track user behavior, preferences, and demographics. This data is invaluable for making informed decisions, refining your products or services, and creating tailored marketing campaigns that resonate with your audience.
6. E-commerce Opportunities
For businesses in the retail sector, a website can serve as an additional sales channel. By setting up an online store, you can accept payments and reach a broader customer base. E-commerce capabilities provide convenience for your customers and can significantly boost your revenue.
7. Customer Support
Websites aren’t limited to selling products or services; they can also enhance customer support. Features like FAQs, live chat support, and contact forms create avenues for customers to seek assistance or have their questions answered promptly. Excellent customer support through your website can lead to higher customer satisfaction and loyalty.
8. Brand Consistency
Consistency is a fundamental aspect of branding. Your website enables you to control and maintain brand consistency in the digital realm. Through careful design and content management, you can ensure that your brand’s image, messaging, and user experience are aligned across all online touchpoints.
9. Competitive Advantage
In today’s competitive market, having a website is often expected by consumers. By having one, you can gain a competitive advantage over businesses that have not embraced the digital landscape. A well-optimized website can set you apart from the competition and attract more potential customers.
10. Scalability and Growth
Your website can evolve with your business. As you expand, you can add new features, expand your product line, and accommodate more visitors without significant structural changes. This scalability ensures that your website continues to support your growth and adapt to your changing needs.
Getting Started with Your Business Website
Now that you understand the numerous benefits of having a website for your business, it’s time to take action. Here are some steps to get you started:
1. Define Your Goals: Determine your website’s purpose, whether it’s to inform, sell, or provide support.
2. Choose a Domain: Select a memorable and relevant domain name that reflects your brand.
3. Design and Development: Hire a professional web designer and developer or use user-friendly platforms like WordPress, Wix, or Shopify to create your site. Speaking of expert, I’m one, and It take less effort from you to actually contact me. You can reach out to me through my email: contactme@tialuxetech.com, or via any of my social media link on the footer of this post, or you can as well quickly and easily direct message me via my WhatsApp, click here
4. Content Creation: Populate your website with engaging, informative, and SEO-optimized content that speaks to your target audience.
5. Marketing and Promotion: Utilize digital marketing strategies, including SEO, social media, and email marketing, to attract visitors to your website.
6. Regular Updates: Keep your website up to date with fresh content, new products or services, and additional features that enhance the user experience.
7. Analyze and Improve: Use analytics tools to monitor your website’s performance, identify areas for improvement, and make necessary changes to enhance user engagement and conversion rates.
In Conclusion
Your website is more than just a digital asset; it’s a vital component of your business strategy. It opens doors to new customers, enhances credibility, and offers cost-effective marketing opportunities. Embrace the digital era and harness the power of a well-crafted website to drive your business forward.
By implementing these 10 benefits, your website can become a dynamic tool for business growth, a source of trust and credibility, and a means to connect with a global audience. The time to create or enhance your business website is now; it’s a smart investment that can transform your business’s success in the digital age.
How to Display Different Sidebar for Each Post and Page in WordPress
Do you want to display different sidebars for certain posts and pages on your WordPress site?
A lot of the time, you will want to show the same sidebar across your entire website or blog. However, sometimes you may need to show different sidebar content on some of your posts and pages.
In this article, we will show you how to create and display different sidebars for each post and page in WordPress.
When Would You Need Different Sidebars in WordPress?
Many WordPress themes have a sidebar where you can add useful widgets and content. For example, many sites add a search bar to the sidebar or show a list of recent posts.
If your WordPress theme has a sidebar, then by default, it will look the same on all your posts, pages, categories, and archive pages.
However, you may want to display different sidebar widgets on certain posts and pages.
For example, you might show different content in the sidebar of your most popular posts or display ads that are more relevant to a particular page.
Having said that, let’s see how to create and display a different sidebar for each post and page in WordPress. Simply use the quick links below to jump straight to the method you want to use:
Method 1: Displaying Different Sidebars for Each Post and Page in WordPress (Easy)
If your theme supports sidebar widgets, then you can easily create multiple sidebars using Lightweight Sidebar Manager. This plugin lets you build as many custom sidebars as you want and then assign them to different posts and pages. You can also add them to custom post types or assign a sidebar to all the pages or posts that have a specific category.
The first thing you need to do is install and activate the Lightweight Sidebar Manager plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Upon activation, you need to go to Appearance » Sidebars. To create the first sidebar, click on the ‘Add New’ button.
You can now type in a title for the sidebar. This is just for your reference, so you can use anything you want.
With that done, open the ‘Sidebar To Replace’ dropdown menu and choose the location where you want to show the sidebar. The options you see may vary depending on your WordPress theme.
Now, you can control where the sidebar appears by creating inclusion or exclusion rules.
To create an inclusion rule, just open the ‘Display On’ dropdown and choose the pages, posts, custom post types, or categories where you want to use the sidebar.
For example, you might add the sidebar to a specific page, such as your 404 error page or the author archive.
Another option is using the sidebar for a particular page, post, or category by selecting ‘Specific Pages/Posts/Taxonomies.’
This adds a box where you can type in the page, post, or category.
To create more inclusion rules, simply click on the ‘Add Display’ Rule button.
This adds a section where you can create the new inclusion rule.
If you prefer, then you can create exclusion rules instead. For example, you may want to show the sidebar on every page except the homepage.
You can also combine inclusion and exclusion rules to control exactly where the sidebar appears on your WordPress website.
To create an exclusion rule, just click on the ‘Add Exclusion Rule’ button.
In the new ‘Do Not Display On’ section, open the dropdown menu and select the page or post that shouldn’t use this sidebar.
You can also exclude the sidebar from pages that have a specific category by following the same process described above.
After deciding where the sidebar will appear on your WordPress blog, you may want to show different content to different users.
For example, if you have a membership site, then you might use a different sidebar for visitors compared to logged-in members.
To do this, open the ‘User’ dropdown and choose a role from the dropdown menu. Now, only people with this specific user role will see the sidebar.
Finally, you may want to type in an optional description. This will only appear in the WordPress dashboard, so it’s a good way to share information with other admins or users on a multi-author WordPress blog.
If you are going to create lots of sidebars, then you can also use this field to leave yourself notes and helpful reminders.
When you are happy with the information you have entered, simply click on ‘Publish.’
With that done, go to Appearance » Widgets. You will now see all the widget-ready areas that your theme supports by default, plus the new sidebar you created in the previous step.
You can now go ahead and add widgets to the sidebar, just like any other widget-ready area.
SeedProd is the best landing page builder plugin for WordPress. With this plugin, you can create any type of custom page without writing any code. It also has dozens of professional site kits and templates that you can easily edit and fine-tune using the drag-and-drop builder.
When designing a custom page, you can choose a layout that has a sidebar.
You then simply find the blocks you want to show in that sidebar and add them using drag and drop.
SeedProd has all the blocks and features you’d expect from a powerful page builder, such as optin forms, social profiles, countdown timers, contact forms, buttons, various content blocks, and more. This makes it easy to create powerful and unique sidebars for your WordPress blog.
Weglot Translate Offers Fast and Powerful Website Translation
The Internet has opened the doors to global opportunity for anyone with an online presence. And when it comes to breaking the language barrier to a worldwide audience, WordPress users generally have two choices.
One option is creating separate websites for each language we want to translate. The other option is to explore the offerings of translation plugins and services, such as Weglot.
Weglot Translate, a WordPress plugin and API-based translation service, promises to turn your website into a multilingual powerhouse with just a few clicks of a button.
Instead of having to deal with the expense and administrative headaches of maintaining multiple websites, it aims to provide WordPress users with an easy-to-use and feature-rich alternative for all of their website’s translation needs.
Weglot’s Main Features
Weglot Translate has a lot to offer. Here are its main features:
Fast, simple install & setup (without any code)
Automatic content detection and instant translation
Content is automatically displayed under language subdirectories.
Compatibility with all WordPress themes, plugins, and add-ons, including page builders, Yoast SEO, WooCommerce (e.g., product pages, SEO, checkout page, and more)
Works with WordPress cache plugins for fewer database calls and faster response times
Choose from 110+ languages
Supports machine and human translations (including access to professional translators)
Translations are hosted by Weglot, helping to speed up your site and avoid slowdowns due to overloaded databases.
Tools for easy editing of translations (e.g., Translations List, Visual Editor, Glossary)
Rule creation to include or exclude specific URLs or parts of pages for translation
Search and Replace for easy translation of words and phrases across your site.
Multilingual SEO-friendly, as Weglot automatically adds hreflang attributes that make it easier for search engines to index multi-language content
Customize the appearance and placement of the language switcher button without custom code.
Emails and PDFs translatable
Supports RTL and LTR customization
It supports the ability to add different images and videos for different languages.
There is no need to bother with translation files (e.g., .po or .mo) or other WordPress source files.
Premium features include translated URLs, multiple websites, multiple project members, and custom languages.
Translated content is stored on dedicated and secured AWS servers.
Setting Up Weglot Translate
The Weglot plugin is easy to set up and only takes a few minutes. Here’s how to do it:
Installing Weglot
1. In WordPress, go to Plugins. Then, click ‘Add New’ and type Weglot into the Keyword search field. Alternatively, you can go directly to the plugin page.
2. Click the ‘Install Now’ button for the Weglot result, and then click ‘Activate’.
3. After the plugin is installed on your WordPress site, you’ll see a new Weglot tab in your WordPress dashboard. Click on your Weglot tab to finalize the process
Obtaining Your API key
4. In the API Key section, click the link that says Log into Weglot to get your API key. You’ll be taken to Weglot’s website.
If you haven’t already done so, you will create an account with Weglot to connect your WordPress site to the Weglot API.
5. In the Create an Account box, enter your email address and a password. Then, click the ‘Sign up’ button. Weglot will send you an email to confirm your account.
The 10-day free trial that Weglot offers here is quite limited. It allows you to translate up to 2000 words on your website into one other language. Realistically, this is only enough to accommodate websites with minimal content. However, it allows you to test the plugin and service.
Selecting Languages
6. Once you’ve confirmed your account, go back to Weglot’s Let’s Get Started page, copy the API key and paste it back into WordPress.
7. Next, select the Original Language of your site, and choose the language (or languages, if you have a premium plan) that you want to translate your site into.
8. Click the Save Changes button below.
By the way, some premium plans for Weglot include support for multiple websites. If you plan on using Weglot on multiple sites, you need to install the plugin on each site the same way you did here.
Using Weglot To Translate Your WordPress Site
Now that you’ve done the basic setup for the plugin (we’ll look at other options later), let’s run through a simple translation of your site.
Now that Weglot has been added to your WordPress site, you’ll see a language button at the bottom right (its default position) on the front end of your website. Switch between the languages to see Weglot in action!
By default, every page on your website is translated by Weglot, but as you’ll see later, the service gives you options for choosing what’s considered for translation.
Through your Weglot Dashboard, you get complete control over your translations and can choose to make edits and manage them how you like. You can manually edit translations, order professional translators, or add team members depending on your plan.
Here’s a tip: Translating webpages results in API calls to Weglot. Because of that, using a cache plugin on your WordPress site can help reduce API calls and potentially lower the cost of their service. That’s because when you use page caching, you’ll only get charged for the API call on the initial visit that generates the cached page.
Weglot Translate Language Button
The language button allows your visitors to see your site in their desired language. With the Weglot plugin, you can easily customize its appearance and location on your website without any custom code.
To change the appearance of the language switcher, click the Weglot menu item in the WordPress sidebar and go to the Language button appearance section.
You can choose from several options for the language button’s appearance, including:
With or without flags
Horizontal or drop-down menus
Display of full language name or two-letter country code
CSS for custom displays
You can also see a preview of the button for the choices you make.
Just below the appearance settings are the settings for the language button position.
You have four options for the positioning of the language button’s location. The default button location is at the lower right position of your website’s page.
Other positioning options for the language button include:
• Navigation menu placement
For button placement in the menu, click the Weglot link in the WordPress sidebar, and then check the box next to In Menu.
• Button placement using the Weglot Translate widget
Go to Appearance… Widgets, and drag the Weglot Translate widget to your desired location.
• Shortcode
For button placement using shortcode, add [weglot_switcher] wherever you want to place the button on your posts or pages.
• Source code
You can also position the language button by adding simple code to the source code of an HTML page.
Translation Exclusion and Other Options
Below the Positioning settings are the optional Translation Exclusion settings. You can exclude URLs and HTML block elements from being translated here.
To exclude specific posts or pages, enter their relative URLs with no spaces between each entry, separated by commas, as in the example above.
To exclude specific HTML blocks from being translated, enter their CSS selector with no spaces between each entry, separated by commas.
Visitor Language Redirection
The Other Options section below the Translation Exclusion options, including Auto Redirect. With this option turned on, your visitors will see translated pages that are based on their browser language.
All of the premium Weglot plans come with Visitor Language Redirection. This is a great feature for improving the user experience of your visitors.
Visitors whose language is not supported on your site will be redirected to your website’s original language.
SEO Friendly
Weglot Translate follows Google’s best practices for multilingual sites and is SEO compatible for proper detection and indexation by search engines.
Weglot’s SEO features include:
• Unique URLs for translated pages, with subdirectories for each language version (i.e., websitename.com/es for Spanish)
The automatic addition of Hreflang tags in the page source code tells Google you have different language versions of your pages.
SEO tag translation, including meta titles and meta descriptions
Content translations in source code
Translation of the image ALT attribute
The Weglot Dashboard
Weglot provides amazingly fast and impressive machine translation with the assistance of neural and statistical algorithms.
However, even with the state of today’s language technology, machine translations can’t be expected to surpass human translation. The people behind Weglot understand that, and that’s why they provide different tools and services to help you further edit and manage your translations.
To access the Weglot dashboard for your account, you need to select the Weglot menu in the WordPress sidebar and then click on the red Edit my translations button. If requested, log in with your email and password.
The first page you enter on the Weglot dashboard is the Home page.
From the top menu bar on the dashboard, you can (from left to right):
Switch between projects and create new projects (each source website is considered a project and uses one API key)
View notifications
Get support (including a knowledge base and FAQ).
Check out your account settings, get billing information, and logout.
The Home page shows key information about your project(s), including:
Your current Weglot plan (you can change plans here)
The number of translated words that you’ve used for your plan
The percentage of translation requests you’ve made
The number of users in your workspace
A list of recent activities you’ve made with your Weglot account, like adding languages to a website, creating a project, and changing your plan
When you click on a project on the dashboard, you’ll see links to several sections, such as:
Languages
URLs
Visual Editor
Translation Exclusions
URL Slugs
Glossary
Professional Translations
and many more.
We’ll take a brief look at these sections now.
Languages
In this section, you’ll see a list of language pairs you’ve chosen to translate your website, the total translated words, and the percentage of manually translated words. You can also view your inactive translations and add new languages to make your website available in. If you have pre-existing translations, you can import them by going to Actions > Import.
Here, you can access all translations per language pair and edit and manage them accordingly.
URLs
You can also manage the translations of your URLs through your dashboard. There’s also the option to mass-select all the URLs and sync the content, order professional translations, or even export the content of them.
Visual Editor
The Visual Editor of the Weglot Dashboard lets you edit your translations directly on the front end of your site’s pages. That means you can edit your translations in a live preview of your website, allowing you to see the context of each sentence.
You can use the Visual Editor in either your original language or one of your translated languages.
To begin using the editor, click on Projects. Navigate to the Visual Editor link on the left side and click the Start Editing button.
You’ll be taken to your website’s homepage.
To edit, click the pencil icon that appears to the left of the content you wish to change. A pop-up will appear, allowing you to choose among the languages you used to translate your site. You make your changes in this pop-up window. When you’re satisfied with the changes, click OK.
There are two ways to navigate the Visual Editor. You can move around as you normally would within any website, like clicking on navigation links and then editing accordingly. Another option is to input a specific URL into the bar on the upper left of the Editor.
You could even toggle the SEO view of the Editor, which will show you the different meta descriptions and the existing translations.
Translation Exclusions
The Translation Tools section of the dashboard allows you to set rules for including or excluding the translation of different parts of your site content.
This is divided into two sections: Excluded URLs and Excluded Blocks.
There are several options here when customizing the rules for your excluded URL. You can even hide the language button on these URLs through this setting or delete translations linked to specified URLs.
You could add blocks to exclude from Weglot’s automatic translation if needed.
URL Slugs
Weglot also gives you the option to manage the translations for your URL slugs. To make things easier, you can auto-translate each one, then edit them as you see fit. To organize the slugs better, you can toggle “Hide not translated slugs” under the “Filter” dropdown menu.
Glossary
Through the Glossary, you can see an overview of the translation rules you’ve approved and set in place. It consolidates the rules implemented across all languages, making it incredibly useful for fine-tuning your localization efforts and ensuring consistency throughout your website.
It will specify whether the rules are case-sensitive and to what languages they apply. You can add new rules directly from this page by clicking “Add glossary rule”.
Similarly, if you want to import existing rules onto the Weglot plugin, click on the Actions drop-down menu > Import.
Professional Translations
The subtleties of language often require a human touch. With that in mind, Weglot allows you to order translations for pages and text strings from professional agencies from within your user dashboard.
Pricing for professional translation starts at €0.13/word, depending on the language pair. Weglot estimates 24-48 hours for professional translations. Once finished, they are automatically added to your Weglot Dashboard and website.
To order professional translation services, go to Languages on the left side of your dashboard (under the Projects view). Select your language pair, then tick the box next to the text strings you’d like to translate. Then, click the basket icon on the lower right to add them to your cart.
Fill in the right information, then proceed to payment. It’s that easy!
Support & Documentation
Weglot is easy to set up and use, and you may not need much documentation in order to get up and running with it. Still, if you need a little guidance on setting up some things, Weglot’s Help Center is full of incredibly useful documentation. These include onboarding documentation to get you going.
Weglot offers the following support and documentation:
Weglot currently supports 110+ languages for translation. If you need a language that’s not yet supported, don’t hesitate to email their support team for more assistance.
When I contacted their support with questions for this review, they responded quickly and courteously.
At the time of this writing, the free Weglot plugin from WordPress.org has an average rating of 4.8/5, 50,000+ active installs, and over 1400 five-star ratings.
Pricing
Weglot comes in both free and premium versions, with the main pricing criteria based on the total number of translated words and the number of languages you need.
The free version of the plugin won’t be enough for most websites. But if you have minimal content, such as a simple one-page or basic static site, it may do the job. You can try their service with a 10-day free trial, with no required credit card.
Premium plans include features like unlimited languages, visitor language redirection, subdirectories, multiple sites, team members, and dedicated support. Purchase of premium plans comes with a 15-day refund policy.
Weglot plan prices are listed in euros and dollars, and you can pay with other currencies. For your convenience, you can find a currency converter here.
Here’s how the different plans break down (yearly plans give you two months free):
Free
2000 translatable words (sitewide) 1 extra language 2,000 translation requests Visitor language redirection Basic support
Starter Plan (€150 yearly or €15 monthly)
10,000 words sitewide 1 extra language 20,000 monthly translation requests Access to pro translators Visitor language redirection Premium support
Business Plan (€290 yearly or €29 monthly)
50,000 words sitewide 3 translated languages 50,000 monthly translation requests Access to pro translators Visitor language redirection
Pro Plan (€790 yearly or €79 monthly)
200,000 words sitewide 5 translated languages 200,000 monthly translation request Access to pro translators Visitor language redirection 3 projects (websites) 5 team members Translated URLs Page view statistics Premium support
Advanced Plan (€2,990 yearly or €299 monthly)
1,000,000 words 10 translated languages 1,000,000 monthly translation requests 10 projects (websites) Statistics (translation requests and page views) Translated URLs Custom languages Export and import Top-level domain +++ and more
Extended Plan (€6,990 yearly or €699 monthly)
5,000,000 words 20 translated languages 5,000,000 monthly translation requests 20 projects (websites) Statistics (translation requests and page views) Translated URLs Custom languages Export and import Top-level domain +++ and more
Weglot also offers Enterprise plans with tailored support, a dedicated contract, and more. You can inquire about the price on request here.
According to Weglot, translations are no longer displayed on your site if you cancel their service. Users will thus lose all access to their translations.
Conclusions & Recommendations
The Internet provides us with a global marketplace. Yet, most of us never seriously consider the opportunities beyond our borders.
As WordPress users, we basically have two options for making our websites multilingual: create a dedicated site for each language or give a translation plugin/service a try.
The latter option is generally less expensive, less time-consuming, and much easier from an administrative and maintenance standpoint. And that’s where Weglot comes in.
Weglot is a very impressive WordPress plugin and SaaS for quickly and easily translating your website’s content into 110+ languages.
Machine-based neural and statistical algorithms automatically translate your website content (including menus, SEO, metadata, widgets, comments, and source code). The plugin also allows you to easily select content that you wish to be ignored for translation. It even automatically detects and translates new content.
With just a few clicks of a button, you can create localized websites and speak to a global audience.
But that’s just the first layer of its translation capabilities. It also provides human translation editing tools and professional translators for handling your most critical pages (e.g., sales and landing pages).
It essentially provides a complete website translation service that can scale to your needs.
Weglot isn’t cheap. But if you’re an individual or organization that can truly benefit through multilingual expansion, it’s likely that it will more than pay for itself over the long run.
If you’re looking to increase your traffic and improve your conversions by communicating with a more global audience, Weglot Translate may be your answer. To find out more, you can visit their website here.
How to Make a Logo for Your Website (Beginner’s Guide)
Do you want to make a custom logo for your website?
Maybe you can’t afford a professional designer, but you are worried that your graphic design skills aren’t up to the task. Your logo is a very important part of your brand’s identity. You want it to not only look high quality but also communicate your brand’s identity and values.
In this article, we will show you how to make a logo for your website. We will go through several different solutions so you can pick the one that suits you best.
To help you easily navigate the post, you can click the links below to jump ahead to the section you want to read:
Why You Need to Create a Logo for Your Website
Many people around the world can recognize big-name brands from their logos. When you see the iconic Golden Arches of McDonald’s anywhere in the world, you instantly recognize the brand and know what will be on the menu there.
That’s the power of branding, and a logo plays the most important role in building that reputation.
Whether you are creating a blog, making a website, or starting an online store, having a unique logo makes your brand look legitimate. It helps you build trust, recognition, and promote your business.
Often, when users want to start working on an online business idea, they start by thinking of business names and go straight to designing logos.
But before you do that, you need to make sure that your brand name idea is not already registered by someone else. See our guide on how to check domain name availability.
Once you have ensured that your business name idea is available, make sure to go ahead and register your domain so that no one else takes it (trust us, this happens more often than you think).
After you have registered your domain name, you are ready to start designing your logo. We have some excellent free logo-maker tools for beginners.
Tips for Making a Custom Logo for Your Website
Creating a custom logo for your website requires some understanding of design. However, as a beginner, you can follow these best practices to make sure that your logo looks polished and professional:
Keep your logo design simple and clean. This makes sure that your logo will look good even at a small size. Think how tiny the profile images are in your Facebook or Twitter feed.
Use a transparent background for your logo. That way, you can put it anywhere, not just on a white area of your website.
Get the highest quality file you can for your logo. You want it to look great in a large size or in print, too. You can copy it and make smaller versions for social media, blog posts, and website pages.
Use your brand and website colors in your logo to help it harmonize with the rest of your website.
There are different types of logo designs commonly used by businesses. When making your own logo, you may want to experiment with some of these.
Wordmark Logo
A wordmark logo is a distinctive text-only logo. Your unique brand name set with specific fonts and colors can make an excellent logotype.
If you are making a custom logo for your WordPress website by yourself, this is a great option as it’s simple and straightforward.
Pictorial Mark Logo
A pictorial mark is usually a brand image using an illustration or icon to represent an organization.
Famous examples of this kind of logo include Apple, Nike, Audi, and more.
Combination of Both
These types of logos are the most common ones you will see around. They combine words or letters presented in an iconic layout.
Famous examples of such logos include Dell, Pizza Hut, Doritos, and more.
Choosing the Right Style for Your Logo
If you are making your own logo, then you will need to be realistic about your design skills first. Using a wordmark might seem very simple, but it needs to be unique so that you can easily register your logo as a trademark if needed.
You can also draw an icon to be used as your logo. However, you will need strong design skills to come up with a unique idea for your brand image.
For our own brands, we use a combination of both wordmarks and icons. For example, our sister company OptinMonster’s logo has a mascot placed on a wordmark.
Let’s take a look at a few different ways to create professional-looking logos for your websites (without hiring a designer).
1. Make a Logo Using Tailor Brands (Best for Customization)
Tailor Brands’ Logo Maker is easy and straightforward to use. You also get access to a lot of customization options when creating a custom logo for your website.
It’s one of the best logo makers and is free to use. However, note that you will need to pay to download your finished logo. The minimum you can pay is $9.99 for 1 month.
To begin, go to the Tailor Brands Logo Maker and type in the name of your company. Then, click the ‘Get Started’ button.
Next, Tailor Brands will launch a logo builder that asks a series of questions.
First, you will need to select what your brand is offering. For instance, is your brand selling physical goods, services, technology and software, original content, or other products?
Simply select an option and move to the next step.
After that, you will need to enter some details about your industry. You can start by selecting an industry from the dropdown menu and briefly explaining your business.
Next, Tailor Brands will ask what your biggest motivation is for starting a business.
You can select from the options and add more details.
After that, you will need to select which stage your website or brand is in right now.
For instance, it is just an idea, you are getting ready to launch, or it’s already in business?
In the next step, you can choose which service you’d like to focus on.
Go ahead and select the ‘Logo & Branding’ option.
After that, you’ll need to select what you need for your brand.
Simply select the ‘Logo’ option.
Next, you will need to choose how you discovered Tailor Brands.
You can select any option or simply click the ‘Skip’ button at the bottom.
Tailor Brands will now process the information and show you an option to create your custom logo.
Go ahead and click the ‘Create’ button.
Next, you will need to sign up for a free account.
You can use your Facebook or Google account or simply enter an email address and password to get started.
After creating an account, you can build a new logo.
First, you will need to choose the type of logo you’d like to create. Tailor Brands lets you choose an icon-based, name-based, or initial-based logo.
You can only select one option, although you can always restart the logo maker again if you want to try out other possibilities.
If you select ‘Icon Based’ here, then you will be prompted on the next screen to choose an icon type. You can pick a geometric shape or search for an icon.
For this tutorial, let’s select the ‘Search For Icon’ option.
Next, you can choose up to 5 icons for your logo. There is also an option at the top to search for different icons.
When you are done, simply click the ‘Next’ button at the bottom.
After that, you will need to select 3 styles for your logo.
You can click the ‘Next’ button after selecting the styles you love.
Once you have completed this process, you will see a short animation while your logo is being created.
Next, you will be able to see your logo.
You can click ‘Love it’ to be taken to the pricing plans, ‘Customize’ to start editing it, or you can scroll down the menu on the left-hand side for more logo options.
If you choose to customize your logo, then you can pick from different styles, fonts, layouts, and more.
As you select different options, the logo will update on the right.
There are also options to change the color palette and edit the shape of your logo.
Once you are happy with your logo, you can click the ‘Finish’ button.
A small window will now open where you can review your logo design.
Go ahead and click the ‘I’m Finished’ button.
Once your logo is ready, you will see a download option on the next screen.
You can click on the ‘Download’ button.
Next, you will see a popup asking you to upgrade to a premium plan to download the logo.
Clicking the ‘Upgrade’ button will take you to the pricing page, and you will be presented with a number of different pricing plans.
These plans give you access not just to your logo but also to graphic design and website creation tools. They could be a good option if you want access to things like stock photos.
If you just want the logo, then you can click the ‘1 Month’ tab and select the ‘Basic’ plan. You only need to make one payment for your logo to be yours to keep. You can cancel the plan straight after that.
2. Make a Custom Logo for Your Site Using Looka (Quick and Easy)
Looka is a quick and easy online graphic design tool that allows you to make a logo without any design skills. It was formerly known as Logojoy.
Like Tailor Brands, Looka’s tool is free to use, but you will need to pay to download your logo. Prices start from $20. You don’t get the same level of personalization as you get with Tailor Brands, but it’s a great alternative for creating custom logos.
To get started, simply visit the Looka website and enter your company name in the search box.
Once that’s done, click the ‘Get started’ button.
Next, you need to select your industry from the dropdown menu.
Don’t forget to click the ‘Continue’ button to move on to the next step.
You will then see a number of logos that have been automatically generated for you.
Go ahead and select a few logos you like as inspiration.
Next, you will need to choose some colors that you like. You can pick up to 3 colors and then click the ‘Continue’ button.
After that, Looka will ask you to enter a company and a slogan (optional).
Once you have entered this information, just click the ‘Continue’ button.
In the next step, you will need to select some symbol types for your logo.
For example, we chose different food-related symbols for our food blog logo.
Looka will now start to generate logos for you.
You will then see a bunch of variations that you can use for your website. Simply select a logo to further customize it.
After that, you will see the logo builder offered by Looka.
Using the drag-and-drop logo editor, you can adjust the font size, choose a transparent background, change the font family, add or change your icon, and more.
Feel free to edit the design as much as you like and share it with colleagues for a second opinion. Once you are happy, just click on the ‘Download’ button in the top right corner to purchase and download your logo.
Note that if you want a transparent version of your logo, then you will need to pay $65 for the Premium plan.
3. Create a Custom Logo Using Hatchful by Shopify (Free)
Shopify is a popular eCommerce platform. They also offer a free logo maker tool called Hatchful. It allows you to easily create beautiful logos for your website without any design skills.
Unlike Tailor Brands and Looka, you can download the logo free of cost. Plus, it offers different customization options and will guide you step by step through creating a logo.
First, you need to visit the Shopify Hatchful page and click on the ‘Get Started’ button.
Next, you need to choose your business type.
If you can’t find an exact match, then simply use the closest possible match.
After that, Hatchful will ask you to choose a visual style for your logo.
You need to select a style that matches your business website’s style, look, and industry.
Next, enter your business name and a slogan (optional).
You can skip this step if you want and move ahead.
After that, you will be asked to select where you plan to use the logo.
You can pick the ‘Online store or website’ option to continue.
Finally, the wizard will analyze your answers and show you several logo samples to choose from.
You can select any of these logos to further edit them.
This will launch a simple logo editor where you will see a live preview of your logo with editing tools in the left column.
You can edit the text, add an icon, add symbols, and change the background.
Once you are satisfied with your design, you can click the ‘Next’ button to download your logo files.
You will be asked to create a free account, and your logo files will be sent to your email address. The zip file will include not just your logo but a favicon or site icon and cover images for your social media profiles.
Bonus: Hire Someone to Make Your Website Logo
The online logo maker tools we have covered in this tutorial are made specifically for beginners. You can create a simple and elegant logo for your website using these tools, but they are still limited in design choices.
If you can afford it, the best option is to hire an expert graphic designer to make a logo for your website. There are several places where you can find freelance designers.
There are thousands of people offering graphic design services on these websites. How do you pick the right person for the job?
Sticking to these best practices can help you find the perfect candidate to make a logo for your business.
Look for ratings, reviews, and the number of completed jobs on the designer’s profile. These are good indications of quality services provided to previous customers.
Give a detailed brief to the designer about your specific design requirements.
Set your own price for the logo, but keep in mind that a unique and creative design will cost more than a generic logo.
Make sure that you get the original source files in vector file format. This will allow you to later resize or reuse your logo in other places like business cards, posters, t-shirts, and more.
Have you ever heard of WooCommerce Shortcodes? Think of them as magic keys for your online store. With just a few simple codes, you can make your shop look and work just the way you want. It’s like adding cool features without the hard work.
If you have an online shop or are thinking of starting one, these shortcodes can be your best friend. They make things easy and fun. So, let’s dive in and see how these magic keys can make your shop shine!
What is a Shortcode in WooCommerce?
When it comes to building your WooCommerce shops, Shortcodes do the heavy lifting for you. Just by inserting a small piece of code, your site performs a specific action.
Want to display all your products? There’s a shortcode for that. These are the magic spells of the online store world, from showcasing items to setting up a shopping cart.
For example, let’s say you want to show a list of all the products you’re selling. Instead of adding each product one by one, you can use a shortcode. This shortcode will automatically display all your products for you. Cool, right?
So, in simple words, a shortcode in WooCommerce is a quick and easy way to add awesome features to your online store without the hassle.
Different Types of WooCommerce Shortcodes
From displaying products to managing the cart, WooCommerce shortcodes cater to a myriad of functions. Let’s delve into the various types available:
Page Shortcodes
Think of a Page Shortcode as a magic spell. When you use this spell on your website, it instantly creates a specific page for you. Instead of manually setting up pages like your shopping cart, checkout, or account page, you can use a Page Shortcode, and voila! The page appears, fully functional and ready to use.
WooCommerce provides several page shortcodes to help store owners set up essential parts of their online shop. Here are some examples:
woocommerce_cart: This shortcode instantly creates a shopping cart page. When customers add products to their cart, they can visit this page to see what they’ve added and proceed to checkout.
woocommerce_checkout: Do you want a checkout page? Use this shortcode. It sets up a page where customers can provide their shipping details, choose a payment method, and finalize their purchase.
woocommerce_my_account: This shortcode creates an account page for your customers. Here, they can view their past orders, change passwords, and manage other account details.
In most cases, these shortcodes will be added to pages automatically via WooCommerc’s onboarding wizard and do not need to be used manually.
Product Table Shortcodes
Imagine you have a store with hundreds of products. Instead of showing each product one by one, which can be time-consuming for your visitors, you’d want a neat table where they can see all the products at once, right?
That’s where the Product Table Shortcode comes in. It allows you to display your products in a clean, organized table format. This table can show product names, prices, descriptions, and even add-to-cart buttons.
Consider Barn2.com’s WooCommerce Product Table, specifically designed for this purpose. This best-selling plugin lists your WooCommerce products in a searchable table layout with filters. It’s especially popular for:
Quick order forms: Customers can quickly view products and add them to their cart from the table itself.
Large product catalogs: For stores with a vast range of products, displaying them in a table makes navigation easier.
Restaurant order systems: Imagine a restaurant menu where customers can view dishes and order directly.
Wholesale layouts: Bulk buyers can view products at a glance and make their selections efficiently.
How Does It Work?
Once you’ve installed and set up the plugin, you use the provided shortcode product_table in the place where you want the product table to appear on your website. The table will then automatically pull in your products and display them in your chosen format.
Benefits of Using Product Table Shortcodes:
Efficiency: Customers can view more products in less time.
Flexibility: You can customize what information to show in the table.
Enhanced User Experience: A well-organized table can improve site navigation and boost sales.
Product List Shortcodes
A Product List Shortcode in WooCommerce is a piece of code that you can insert into your website’s pages or posts. When used, it automatically displays a list of your products, making it easier for you to showcase what you have to offer without manually adding each item.
You can customize the default product shortcode for specific needs. This shortcode says up to four products will load in two columns, and that they must be featured.
Simplicity: Easily showcase products without the need to add each one individually.
Adaptability: Tailor how products are displayed to fit your store’s style and needs.
Uniformity: Maintain a consistent appearance across your product listings, enhancing the user experience.
Quick View Shortcodes
A Quick View Shortcode allows store owners to speed up shopping as well as create a simple user journey. When a customer hovers over or clicks on a product, instead of being taken to a new page, a small window or pop-up might appear right there, showcasing the essential details of the product. This could include the product image, price, brief description, and perhaps an ‘Add to Cart’ button.
This particular shortcode does not come with the default WooCommerce installation. You will need a plugin such as Barn2’s Quick View Pro plugin. Implemented properly, Quick View is a user-friendly feature that lets shoppers view product details without needing to open the item’s product page.
Quick View Pro helps you integrate a product quick view feature that looks great and follows all user experience (UX) best practices to ensure your shoppers get the most value. Check out the short video below from Barn2.
Potential Benefits of Using Quick View Shortcodes:
Efficiency for Shoppers: Customers can quickly glance at product details without the need to load a new page.
Increased Engagement: By reducing the steps to view a product, customers might be more inclined to continue shopping and exploring more products.
Reduced Bounce Rate: The convenience of quick views might mean fewer customers leave the site out of impatience or navigation issues.
How to Use WooCommerce Shortcodes
WooCommerce shortcodes are like the Swiss Army knives of the e-commerce world. You can include them in your WordPress content in several different ways.
The process you decide to utilize will depend on whether you use a page builder like Elementor or the Gutenberg block builder.
Inserting and Using Shortcodes in Different Editors and Widgets
Additionally, there may be customizations that can be included in the shortcodes, so be sure to check the plugin documentation.
Customizing Your WooCommerce Store with Shortcodes
Adding Quick View Buttons to Product Shortcodes
Once you activate Quick View Pro, it automatically adds quick view buttons to your main shop page and category pages.
In addition, once you have the plugin installed and setup, you can include the Quick View button on any page or blog post by following these steps:
Now, go to the page or post where you want to add a quick view button and add the shortcode [quick_view id="123"] shortcode.
Replace “123” with the ID of the product (you can get this by hovering over a product in the main Products list in the WordPress admin).
The button text will come from the Quick View plugin settings page. You can change this for each individual button by adding the text option to the WooCommerce Quick View Pro shortcode like this: [quick_view id="123" text="Buy Hoodie"]
Customizing the Layout with Parameters
WooCommerce offers a powerful yet flexible way to display products on your website using shortcodes. These shortcodes and various parameters allow for a tailored presentation. You can achieve a highly customized product display that suits your needs by combining different parameters.
Below are just a few of the many parameters available with WooCommerce shortcodes.
Basic Product Display: The basic shortcode to display products is products. By default, it will show all products in a grid format.
Limiting the Number of Products: Use the limit parameter.
Example: products limit="4" will display only the first four products.
Displaying Products by Category: Use the category parameter.
Example: products category="shoes" will show only products from the ‘shoes’ category.
Ordering Products: Use the orderby and order parameters.
Example: products orderby="date" order="DESC" will display products in descending order based on the date they were added.
Columns: Use the parameter to specify the number of columns in the grid.
Example: products columns="3" will display products in a three-column grid.
Display Specific Products: Use the ids parameter.
Example: products ids="1, 2, 3" will display only the products with the IDs 1, 2, and 3.
Exclude Specific Products: Use the exclude parameter.
Example: products exclude="4, 5" will display all products except those with the IDs 4 and 5.
Display Products on Sale: Use the on_sale parameter.
Example: products on_sale="true" will display only the products that are currently on sale.
Pagination: If you have many products and want to display them across multiple pages, use the paginate parameter.
Example: products paginate="true" will add pagination to the product display.
Visibility: To display products based on their visibility settings, use the visibility parameter.
Example: products visibility="hidden" will display products that are set to be hidden from the catalog.
Using Product Attributes in Shortcodes
Product attributes are the details that define specific products. For instance, if you’re selling t-shirts, the attributes might include sizes (Small, Medium, Large) and colors (Red, Blue, Green).
How to Use Attributes in Shortcodes:
Display Products of a Specific Attribute:
If you want to display all t-shirts that are available in the color blue, you’d use a shortcode like this: products attribute="color" terms="blue"
Display Products with Multiple Attributes:
To showcase all large, blue t-shirts, you’d combine the size and color attributes: products attribute="size|color" terms="large|blue"
Exclude Products with a Specific Attribute:
If you want to display all t-shirts except the ones in small size: products attribute="size" terms="small" operator="exclude"
Examples:
Showcasing Summer Collection: If you’ve set an attribute for the season, you can display all products from the summer collection with: products attribute="season" terms="summer"
Highlighting Organic Products: If you have an attribute indicating whether products are organic or not, you can showcase all organic products with: products attribute="type" terms="organic"
Most Powerful WooCommerce Shortcodes to Use in 2023
WooCommerce shortcodes are a powerful tool that can significantly enhance the customization and functionality of your e-commerce store. As we head into 2023, there are several key shortcodes that have been highlighted as particularly impactful:
Display by Category: products category="shoes" This will show only products from the ‘shoes’ category, helping to segment your offerings.
Limit Number of Products: products limit="4" This displays only the first four products, allowing for a more curated showcase.
Order Products: products orderby="date" order="DESC" This arranges products in descending order based on the date they were added, ensuring that the newest products are seen first.
Specific Product Display: product id="99" This displays a specific product by its ID, which is useful for highlighting a particular item.
Cart Display: woocommerce_cart This shortcode displays the shopping cart page, essential for the checkout process.
Checkout Page: woocommerce_checkout Displays the checkout page, a crucial step in the e-commerce purchase journey.
User Account Information: woocommerce_my_account This shows the user’s account page, allowing them to view order history, change passwords, and manage other account details.
Product Search Form: woocommerce_product_search This displays a search form that users can utilize to find specific products in your store.
Display Products on Sale: sale_products This showcases all products currently on sale, drawing attention to discounts and promotions.
Common Questions about WooCommerce Shortcodes
How do I find the list of available WooCommerce shortcodes?
WooCommerce provides a list of built-in shortcodes in its official documentation. You can also find them in the WooCommerce settings on your WordPress dashboard or by referring to the documentation of any WooCommerce extensions you’ve installed.
Can I use WooCommerce shortcodes in any WordPress theme?
Yes, WooCommerce shortcodes are designed to work with any WordPress theme that is WooCommerce-compatible. However, the styling and appearance might vary based on the theme’s design.
I installed a new WooCommerce extension. Will it come with additional shortcodes?
Many WooCommerce extensions and plugins do come with additional shortcodes that provide extra functionality. It’s always a good idea to check the documentation of the extension or plugin to see if any new shortcodes are available and how to use them.
I’ve seen recent_products and products shortcodes. What’s the difference?
The recent_products shortcode specifically displays the newest products added to your store. On the other hand, the products shortcode is more general and can be used to display products based on various parameters like category, tag, or specific IDs.
Conclusion: Mastering the Power of WooCommerce Shortcodes
WooCommerce shortcodes are undeniably the secret sauce that can transform an ordinary online store into a dynamic and user-friendly shopping experience. These “magic keys” simplify the process of adding and customizing features and empower store owners to design their shops precisely to their vision.
From showcasing specific products to creating entire pages, these shortcodes offer a range of functionalities that cater to both beginners and seasoned e-commerce enthusiasts.
Embracing WooCommerce plugins and tools can undoubtedly make your online store stand out and provide an unparalleled shopping experience for your customers. Dive in, experiment, and unlock the full potential of your WooCommerce store with these powerful shortcodes!
How to Find and Fix Broken Links in WordPress (Step by Step)
Everyone agrees that broken links are bad for user experience. But did you know that broken links can significantly hurt your WordPress SEO rankings?
Yes, it’s proven that having broken internal links on your website negatively impacts SEO.
In this article, we will show you how to easily find and fix broken links in WordPress so that you can improve your user experience and SEO rankings.
What Is a Broken Link?
A broken link, also known as a dead link, is a link that no longer works.
Broken links can happen for many reasons, but the most common reason is when a page is either deleted or moved to a different location, which causes the server to show a ‘404 not found’ error message.
On WordPress sites, broken links typically occur when moving a site to a new domain name or when deleting a post or page without proper redirection.
Sometimes, broken links can also happen due to a typo, and they can go unnoticed for months, if not years.
This is why it’s extremely important to regularly monitor broken links on your WordPress website and fix them so you can keep them from hurting your SEO rankings.
In this guide, we will share the top 5 methods to find broken links in WordPress. After that, we will show you an easy way to fix those broken links.
Here’s a table of contents for easy navigation:
Ready? Let’s get started.
Method 1: Finding Broken Links in WordPress Using Broken Link Checker (Quick & Easy)
The Broken Link Checker plugin by AIOSEO is an essential tool for making sure all of the links on your WordPress site are functioning correctly.
It regularly scans for broken links on your website, including internal and external links that result in a 404 error.
Unlike some other broken link checker plugins, it’s built as a SaaS service, so it won’t slow your website down. It also won’t be blocked by managed WordPress hosting companies like WP Engine because it uses an external private server to ping for broken links.
Note: The free version of Broken Link Checker allows you to scan up to 200 internal links. You can upgrade to the Pro version to scan more internal and external links.
Upon activation, the Broken Link Checker Setup Wizard will start automatically to help you set up your account.
On the next page, you can choose to create a free account or connect to a plan that you already purchased.
To create a new free account, simply click the ‘Create a Free Account’ button. You will need to fill in your name, email address, and phone number. You will also need to enter your credit card details so you can be upgraded when you go over the free 200 link limit.
If you already purchased the Pro version, then you can click on the ‘Connect to an Existing Account’ button. You will be asked to sign in to your account, and then you can click the ‘Connect’ link next to your plan.
The plugin will now start working in the background to find links in your posts, pages, and custom post types.
You can go to the ‘Broken’ tab to view the full report. The links are categorized into broken, redirects, and dismissed.
If you have been running your WordPress blog for a long time, then this report will include broken links to third-party websites as well.
You can quickly fix any broken links right inside of the plugin by clicking the ‘Edit URL’ link. Or, you can remove the link by clicking ‘Unlink.’ Once you are finished, don’t forget to click the ‘Update’ button.
Broken Link Checker will also give you ‘Status Details’ about each link when you click the Information ⓘ icon.
The information displayed includes how long the link has been broken, its HTTP status code, response headers, and more.
The plugin’s Settings tab lets you control which post types (posts, pages, custom post types) and statuses (published, draft) you want to monitor or exclude.
Broken Link Checker by AIOSEO will automatically scan your site every 3 days, so you won’t have to worry about broken links in the future.
Method 2: Finding Broken Links Using Semrush (Full Site Audit)
Semrush is one of the best SEO tools on the market. It allows you to easily monitor your website’s SEO rankings and overall health.
It also includes a powerful site audit tool that crawls your website to find common errors and prepare a detailed report for you.
It is a paid service, but they offer a limited free account that allows you to crawl up to 100 pages on one domain name. Paid plan limits start from 100,000 pages a month.
Once you are logged in, you need to click on the ‘Site Audit’ link from the left menu.
This will bring you to the Site Audit page. From here, click on the ‘Create project’ button at the top to add your website.
You will be asked to enter the domain name you want to audit, and then you need to click the ‘Create project’ button.
After that, you will be asked to configure the site audit settings.
Semrush will now begin crawling your website for the site audit. This may take a few minutes, depending on how many pages you selected for the crawl.
Once finished, you can click on your domain under the ‘Site Audit’ section to view your report.
Notice that the number of broken links is written in blue. That’s because it’s a link you can click to see more information.
You will see a list of broken links found on the crawled pages of your domain.
You can now click on the ‘Export’ button at the top right corner of the screen to download your crawl report. You will need it when fixing broken links on your website.
Method 3: Finding Broken Links Using Ahrefs (Complete Backlink Profile)
Ahrefs is an excellent all-in-one SEO tool for marketers, businesses, and SEO professionals. It offers detailed SEO insights into your own website or any of your competitors.
You can use it for keyword research, competition analysis, organic and paid keyword ideas, and site health monitoring, including broken links. With the Site Explorer tool, you will get a complete backlink profile of your website.
First, you will need to sign up for an Ahrefs account. Note that it is a paid service.
Once you are logged into your Ahref’s dashboard, you need to enter your domain name into the ‘Site Explorer’ tool.
The Site Explorer tool will now crawl your website to prepare reports. This may take some time, depending on how much content you have on your website.
Once it is finished, you will see an overview of your Site Explorer results. From here, you need to click on the Pages » Best by links menu and then sort your report by 404 status.
You can now export your report in CSV format to find and fix the broken links on your WordPress website.
Method 4: Finding Broken Links Using MonsterInsights (Advanced Tracking)
Using the plugin, you can set up Google Analytics without editing code. It also lets you set up link and button click tracking, eCommerce tracking, author tracking, and more.
To start, you will need to sign up for a Google Analytics account and connect it with your WordPress website using MonsterInsights. For more details, you can follow our detailed guide on how to install Google Analytics in WordPress.
Note: MonsterInsights is a premium WordPress plugin, but we will be using the free version for this tutorial. However, you can upgrade to its Pro version for advanced tracking features, dashboard reports, popular posts features, and more.
Once MonsterInsights is active on your website, the plugin will start to track broken links and show you a report in Google Analytics. However, it might take up to 24 hours before you see any data.
To find broken links, you need to create an Exploration report in Google Analytics. This will take information about your broken links from MonsterInsights and display them in a list.
Once you log in to Google Analytics, you will need to navigate to the ‘Explore’ tab and choose a Blank report.
Now, under Exploration Name, you can type a name for the report, such as ‘Broken Links’.
Next, you need to click the ‘+’ button next to Dimensions.
You will see a full list of the available dimensions for your report.
You need to search for the ‘Page title’ dimension and check its box. After that, you should do the same thing for the ‘Page path + query string’ dimension.
Once you’ve done that, just click the ‘Import’ button at the top right of the screen.
Next, you need to import a metric. This time, you should click on the ‘+’ button next to Metrics and import the Sessions metric.
Now, you can add the items you imported to your report.
First, you need to drag both Dimensions to the Rows box in the second column. After that, drag the Sessions metric to the Values box.
Next, scroll the second column down to the Filters section.
You need to click the box that says ‘Drop or select dimension or metric’. After that, click on ‘Page title’ from the menu.
Now, under Conditions, you need to select ‘contains’ from the dropdown menu and then type the page title for your website’s 404 page, such as ‘Page not found’.
Tip: If you are not sure of the title of your website’s 404 page, then type a random URL after your domain name, such as https://example.com/xyz and then check your browser’s tab for the title.
Once you’ve done that, you can click the ‘Apply’ link.
On the right of the page, you will now see a report of all of the 404 errors that occurred during the report’s time frame. However, in most cases, the ‘Page page + query string’ column will be cut off so that you can’t see the full URL.
To see the URLs, you will need to download the data. Simply click the ‘Download’ icon at the top right of the page.
When you view the downloaded data, you will see that most of the URLs look like this:
The part of the URL that shows your broken links comes after ?page=. In the example above, this is https://example.com/error-page-url.
The part of the URL that shows the page containing the broken link comes after &from=. In the example, this is http://example.com/page/.
You can use this information to fix the broken links. We show you how to do that in the last section of this article.
To see this report in the future, simply visit the ‘Explore’ tab in Google Analytics.
Method 5: Finding Broken Links in WordPress Using Google Search Console (Free)
Google Search Console is a free tool offered by Google to help webmasters manage their sites’ visibility in search results. It also notifies you about errors, including 404 errors that are caused by a broken link.
First, you will need to set up Google Search Console for your website. For step-by-step setup instructions, see our ultimate Google Search Console guide.
After you have logged in to your Google Search Console account, just click on the ‘Pages’ link from the left menu.
Next, make sure the box next to ‘Not indexed’ is checked.
This will make sure that you will see any 404 errors that were encountered by users when visiting your website.
When you scroll down to the section titled ‘Why pages aren’t indexed’, you will see one reason listed as ‘Not found (404)’.
When you click on this item, you will see a list of all broken links that caused a 404 error.
How to Properly Fix Broken Links in WordPress
We have shown you 5 different methods to find broken links in WordPress. Now, let’s talk about how to easily fix broken links in WordPress.
The best way to fix a broken link is to redirect it to another page.
For example, if you moved the contents of an article to a different address, then you will need to redirect it to the newer article.
Similarly, if an article does not exist anymore, then you will want to point users to a similar page that is closely related to the contents of the old article.
You can do this by setting up 301 redirects.
The easiest way to fix broken links and set up redirection is by using the All in One SEO (AIOSEO) plugin for WordPress. It offers a powerful redirection manager that helps you track 404 error pages and create 301 redirects.
Note: We will be using the AIOSEO Pro version because it includes the redirection manager addon and offers multiple types of redirections.
First, you will need to install and activate the AIOSEO Pro plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Upon activation, you need to visit the All in One SEO » Redirects page and then click the ‘Activate Redirects’ button.
Next, you will need to go to the ‘Settings’ tab under Redirects and enable 404 logs. You can find the option in the ‘Logs’ section.
AIOSEO will also let you set the time period to record your 404 logs using the dropdown menu. We suggest that you select no longer than one month for smooth and optimal performance.
After that, go ahead and click the ‘Save Changes’ button.
You will now see a ‘404 Logs’ tab appear in the Redirects section in AIOSEO. Go ahead and click on the tab.
When you first enable the 404 logs option, there will be no data on this page. The plugin will only start to monitor and record 404 pages after enabling the settings.
However, once it’s active, AIOSEO will show a list of broken links on your website under the ‘URL’ column. It will also show you how many people visited the link under the ‘Hits’ column and the last accessed date.
You can now click the ‘Add Redirect’ button for any broken link you want to fix. When you click the button, you’ll see redirection options for your 404 error URL.
Simply enter the Target URL where you’d like to redirect your visitors and select ‘301 Moved Permanently’ as the redirection type from the dropdown menu. Once you’ve done that, you should click the ‘Add Redirect’ button.
You can now test this by visiting the old broken link, and you will be redirected to the new page.
Just repeat the process for all broken links on your website.
Now that you have found and fixed the broken links on your WordPress site, you may be wondering about other ways to use internal links to improve your site’s SEO. Here are our best guides on internal links:
Build Your WaaS Empire with Dollie: A Comprehensive Guide
Websites as a Service (WaaS) bundles web design, maintenance, and development for a fixed monthly fee, and you can find lots of WaaS solutions on the market.
Dollie could be ideal, as it uses the power of the number one Content Management System (CMS), WordPress, to help you grow your business using dependable, open-source technology. The revolutionary “Dollie Hub Builder” enables you to build your entire WaaS using WordPress without any scalability and security issues that Multisite or building your own infrastructure presents.
This post will highlight one specific option among a wealth of WaaS solutions – Dollie. Throughout this guide, we’ll look at the services’ key features and what you could do with them. Let’s begin!
Much like SaaS, WaaS is a distribution model that provides cloud services and websites to customers as a turnkey product. Dollie is a market leader in the field:
Dollie offers a suite of tools that provide you with the unparalleled ability to sell white-label websites, existing WordPress products, or even a Minimum Viable Product (MVP) from your WordPress website, making it a standout player in the WaaS market.
Overview of Dollie’s Features
We’ll look at Dollie’s functionality and feature set in detail later on, but for now, here’s a quick overview of what it provides:
The core service is a set of three tools to help you sell recurring cloud services to your customers (Hub Builder), manage sites (Control HQ), and offer cloud hosting (Private Cloud).
Each site gets an individual custom dashboard that gives you analytics, performance metrics, and handy site management tools.
The Done For You service lets you delegate your cloud services’ development, customization, and scaling to Dollie’s team of experts. They’ll create your professional, white-label platform based on your specific requirements. This includes consultation, full setup, design, and even performance reviews on a regular basis.
As such, Dollie offers a lot inside the box. It means the solution can adapt to the needs of many different types of businesses. We’ll look at this in more detail next.
Who Can Benefit from Dollie?
In a nutshell, anyone who wants to deliver professional and exemplary cloud services to customers will benefit from Dollie. However, there are specific niches the service caters to that other WaaS solutions can’t provide. We’ll talk about this in detail later.
However, if your budget is tight, Dollie will definitely appeal. It uses a hybrid approach of an annual fee ($50–200) coupled with billing based on use. This means you can scale when you’re ready, without fear.
Exploring Dollie’s Key Features
In this next section, we’ll look at what Dollie offers. There are three parts: The Hub Builder, Control HQ, and Private Cloud. Let’s begin by discussing what the Dollie Hub Builder provides.
Dollie Hub Builder
If you want to sell WordPress products from your site, what better way to do it than with the number one e-commerce plugin for the platform, WooCommerce?
This is what the Hub Builder lets you do. It is the heart and soul of Dollie’s offering for WaaS builders.
You connect your WordPress site to Dollie using the Hub Builder plugin. The Hub Builder plugin allows you to create a WordPress site, turn it into a Blueprint, and then sell sites under your brand from your domain. There are myriad options here to help you tailor the sales process to your needs.
There are also comprehensive options to customize user roles and permissions, client dashboard settings, and plenty more:
From here, you can use WordPress’s functionality and plugins to build your sales hub. Whether you are building a support site, a membership site, or an affiliate e-commerce site, Dollie allows you to install all the plugins you need to create your vision.
Integrations with your favorite plugins such as MemberPress, Easy Digital Downloads, ACF, Elementor, Gravit Forms, and more are not limited or restricted when building with Dollie.
In addition to unparalleled freedom to install the plugins you need, you also maintain full control over design, branding, pricing, and ownership of customer data.
On Dollie’s dashboard, you can get an overview of your customer numbers, sites, and total monetary sales.
This is in addition to all of the tools you get within Control HQ to manage sites. There’s so much in the box that we can’t cover it all in one article. However, you get a complete solution in Dollie to help with site management. We will be expanding on this in our next article.
Dollie Private Cloud
In our opinion, one of the key selling points of Dollie is how fast it takes to launch a site. This is thanks to the Private Cloud tool. It obfuscates almost all of the technical considerations in three clicks. This is where your customer websites are hosted. Your WaaS is fully white-labeled. Here are the top features:
Seamless Scalability: Whether you’re managing 10 sites or 10,000, Dollie’s Private Cloud adjusts effortlessly, ensuring your WaaS platform can grow without limitations.
Peak Performance & Security: Harnessing next-gen container technology, every site enjoys its own dedicated environment, guaranteeing swift load times and robust security against threats.
Smart Caching for Dynamic Sites: With features like Redis Object Caching at your disposal, Dollie ensures both static and dynamic sites (like eCommerce platforms) are served with unrivaled speed.
Unyielding Resource Allocation: Every site benefits from dedicated PHP workers, RAM, CPU, and an isolated MySQL container, ensuring consistent high performance and responsiveness.5. Proactive Security Protocols: With a built-in web firewall, daily backups, and vigilant security monitoring, Dollie offers a fortified haven for every site in your Private Cloud.
How to Get Started Building Your WaaS
You first click the Add Site button on the main dashboard page, then choose how you’d like to launch or connect a site:
From there, add a name for your site, and click to choose either a clean install or a ‘Blueprint’ for a specific type of site:
From here, click the Create button, and Dollie will create your site and launch it:
It’s important to note that Dollie gives you enterprise-grade performance for each and every site you launch. You also get a Web Application Firewall (WAF) as a first, rock-solid layer of protection against malicious attacks on your server.
While Dollie does hide away lots of the technical underbelly when creating a site, you can still customize the setup to your liking.
The Developer Tools include all of the goodies you need here, such as PHP choices, tools for file permissions, log viewers, WP-CLI integration, and more.
Combine this with object and smart caching and a whole host of impressive technical ‘specs’, and you have one impressive platform to build from.
Dollie Control HQ
In a nutshell, Control HQ is your command center where you can see all your customer sites in one place. Its key features are:
Bulk Update Manager: Update the plugins and themes of WordPress itself across your entire WaaS in seconds.
Support Tools: Uptime monitor, backup manager, page speed insights, and an overview dashboard for each site.
Bring Your Team. Your entire team can use control to run your day-to-day operations. Build new WaaS templates, provide support, and use powerful add-ons like Atarim.
This provides a gorgeous third-party dashboard to help you manage all of your WordPress sites from one place and simplify your daily workflow.
You can import sites from many other site management or WaaS solutions, such as WPMUDev, ManageWP, WP Umbrella, and more. Even better, managing as many sites as needed is free.
When it comes to managing your site, you have a plethora of options. You can access practically every metric you need from Control HQ, such as uptime monitoring, Google Lighthouse reports, activity reporting, and more.
However, you can also look to manage the themes and plugins of each install from Control HQ:
If you need to add new plugins or themes, there’s integration with the WordPress Plugin Directory, and an uploader to help you install premium plugins:
It could be that you never need to log directly into a WordPress site to make necessary changes. This is excellent news for you, your clients, and your overall security.
The Power of WaaS with Dollie
In our opinion, Dollie is number one among WaaS solutions for a few reasons. Not only does it use WordPress, but it’s super flexible too. Next, we’ll look at a few ways businesses leverage Dollie, starting with arguably a primary use case.
Benefits for WordPress Agencies
An agency will have a lot of moving parts, and you’ll often work on multiple projects at once. Dollie can be perfect here. For example, you can offer clients site care plans or enterprise-grade hosting under your own brand and domain.
Using the Hub Builder, you could even create your client portal on your WordPress website:
Existing WordPress product creators can also use Dollie’s Hub Builder to turn-key products into hosted solutions. This is where the companion Hub Builder plugin shines. For example, you can customize the dashboard for your customers and set default user roles.
Blueprints will help you create a starting point for client sites, and you can also customize this experience too:
Of course, you also get to manage sites from ‘afar’ using Control HQ. The combination of Dollie’s tools gives you full control over your service.
Advantages for WaaS Builders
Dollie gives SaaS and WaaS builders flexibility, dependability, and performance to launch a platform that can prosper and scale using WordPress.
If you already have a WaaS setup using a solution such as ManageWP or WP Umbrella, you can migrate those customers over using Control HQ and the Migrate Guru plugin. What’s more, there are full instructions to do this on the dashboard.
When it comes to setting up products, you’ll do this within WordPress using WooCommerce:
This gives you a familiar and fast way to set up your product lines. Once you connect a product to a Blueprint, customers will be able to use your product hub as your main storefront.
Potential for Startups & Entrepreneurs
Dollie will also be ideal for startups that want to create an MVP fast. You achieve this without code and with help, thanks to the Done For You service. This provides a turnkey service that includes the following:
Consultation, including growth strategies, pricing, and more.
Design and setup encompassing domain setup, full hub design based on your branding, testing, and other business-critical tasks.
Regular code performance reviews to make sure your products are optimal, performant, and fast to launch.
With Done For You, you also have priority support – valuable if you want to ask questions and get help in a flash.
Frequently Asked Questions (FAQs)
If you need a quick summary of what Dollie is and its offerings, look no further. Here are some quickfire questions and answers to help you understand the leader among WordPress WaaS solutions.
What sets Dollie apart from other WaaS solutions?
Dollie offers a unique blend of power and flexibility by harnessing the capabilities of WordPress. With tools like the Private Cloud, Control HQ, and Hub Builder, Dollie provides a comprehensive suite for businesses to white-label, sell, and manage their cloud services. The platform’s adaptability caters to a wide range of business needs, making it a standout choice in the WaaS realm.
How does Dollie enhance the WordPress experience for WaaS businesses?
Dollie elevates the WordPress experience by offering a seamless way to sell cloud services directly from a WordPress website. Users can maintain full control over design, branding, pricing, and customer data. With Dollie’s Hub Builder, the familiar WordPress environment becomes a powerful sales hub.
Can Dollie handle the scalability needs of growing WaaS businesses?
Absolutely. One of Dollie’s standout features is its scalability. Whether you’re starting out or managing thousands of sites, Dollie’s infrastructure ensures optimal performance. The platform’s “pay as you grow” billing model ensures that businesses can scale without financial strain.
How does Dollie ensure the security and performance of sites under its WaaS umbrella?
Dollie places a high emphasis on-site security and performance. Every site launched benefits from enterprise-grade performance and a dedicated Web Application Firewall (WAF) for protection. The platform’s Private Cloud tool ensures that each site gets dedicated resources, isolating it from potential threats and ensuring peak performance.
What kind of support and resources can WaaS businesses expect from Dollie?
Dollie’s “Done For You” service is a testament to its commitment to users. This service allows businesses to delegate their cloud services’ development, customization, and scaling to Dollie’s expert team. From consultation to regular performance reviews, Dollie ensures that businesses have all the support they need to thrive.
Conclusion: Why Pick Dollie Over Other WaaS Solutions?
In short, Dollie is a leader among WaaS solutions because it not only offers the best in functionality, features, and support, it also runs on WordPress.
No matter what cloud services you’d like to sell – custom hosting, maintenance, and more – Dollie’s turnkey solution provides scalability and can integrate with WordPress while also helping you control your income and scalability.
Do you agree that Dollie is a leader among WaaS solutions? Share your thoughts with us in the comments section below!
7 Best Google Reviews Plugins for WordPress (Expert Pick)
Are you looking to display Google reviews on your WordPress website or online store?
Adding reviews from genuine users to your website can help win the trust of your potential customers. Google reviews are a great source of customer feedback, and you can automatically display them on your website using a plugin.
In this article, we will share some of the best Google reviews WordPress plugins.
Why Display Google Reviews on Your Website or Online Store?
Google reviews are feedback about businesses, services, or places that are found on Google. They are left by genuine customers and may include comments and star ratings.
Potential customers may see Google reviews of your business or products on Google search results pages. Positive reviews and ratings can give them the confidence they need to click the link and visit your website, increasing your traffic and sales.
But did you know you can also display Google reviews on your WordPress website?
For example, you could show positive reviews on your landing pages, WooCommerce product pages, checkout page, and About page.
These reviews will be automatically pulled from Google, saving you the work of manually adding them to your site.
But first, you will need to choose a Google reviews plugin and create a Google API key. You can learn more in our guide on how to show Google reviews in WordPress.
Once your customers see Google reviews on your site, they may go on to leave their own positive feedback. This can improve your Google rankings, especially in local search, and the overall star rating for your business.
Now, let’s take a look at some of the best Google reviews plugins for WordPress.
It allows you to easily display Google reviews on your website, as well as reviews from Yelp, Facebook, WordPress.org, Trustpilot, and TripAdvisor. This can save you from having to install multiple plugins.
The reviews will be displayed in a design and format that matches your WordPress theme. This will make sure that the testimonials look like a natural part of your website.
Smash Balloon’s easy-to-use editor allows you to customize how the reviews are displayed. You can decide what content will be displayed with each review, change the layout of the feed, and even add a call to action button asking users to leave their own feedback.
Plus, you can use the plugin’s moderation tools to automatically filter out content you don’t want to display, such as the names of your competitors or offensive words.
You can then add the feed to any post, page, or widget using a block or shortcode. New reviews will be pulled in automatically so that your visitors always see the latest customer feedback.
Pros:
Easy to set up
Automatically shows the latest Google reviews
The reviews will match your WordPress theme
Also supports Yelp, Facebook, WordPress.org, Trustpilot, and TripAdvisor
Display reviews anywhere on your site using blocks or shortcodes
Moderation features allow you to filter unwanted review content
Cons:
Why we chose Smash Balloon Review Feeds Pro: This plugin does everything you need to display Google reviews anywhere on your site. It is easy to set up and use, and it updates the review feed automatically to always display the latest customer feedback.
Widgets for Google Reviews is a popular and free Google reviews WordPress plugin. It doesn’t include any additional features, so it’s fast, streamlined, and easy to use.
While the plugin is lightweight, it offers plenty of options for displaying Google reviews. The plugin has 40 widget layouts and over 25 designs, and you can display the reviews in a carousel, grid, list, and more.
You can use filters to hide the reviews you’d prefer not to see and display them anywhere on your website using shortcodes.
Pros:
Shows the latest reviews automatically
40 layouts and 25 designs
Displays Google reviews in a carousel, grid, list, and more
Filters out negative reviews
Free
Cons:
Does not support any other review platforms
Does not offer any additional features
Why we chose Widgets for Google Reviews: This is a free and user-friendly plugin, making it a great choice for beginners and small business owners. It has everything you’ll need to set up a basic Google reviews feed on your website.
WP Business Reviews lets you showcase your customer reviews from Google, Facebook, Yelp, and Zomato on your website. You can mix up the reviews from different platforms into a single feed or display them separately.
You can also manually add additional reviews that you receive. This will make sure that valuable, positive reviews are not missed.
Additionally, you are able to choose a light, dark, or transparent style to match your website’s theme. You can also display the reviews in a gallery, carousel, or list, control the length of each excerpt, and tag your best reviews to make sure they are seen.
The plugin’s advanced filters allow you to make sure that spammy reviews are not displayed and filter out negative reviews that have a low star rating.
You can also organize the reviews using the plugin’s tagging and grouping system. For example, you can tag your best reviews to make sure they are displayed at the top.
Pros:
Shows the latest reviews automatically
Also supports the Facebook, Yelp, and Zomato review platforms
Display reviews from different platforms together or separately
Tag your best reviews to make sure they are displayed
Multiple formats, including gallery, carousel, and list
Filter out negative reviews
Cons:
TripAdvisor and Trustpilot are not supported
The light, dark, and transparent styles may not look good with every theme
No free version
Why we chose WP Business Reviews: This plugin can combine reviews from multiple platforms in a single feed. And the inclusion of Zomato reviews makes this plugin perfect if you run a restaurant, cafe, pub, or bakery.
WP Review Slider Pro is a WordPress plugin that focuses on showing off your social media reviews on your website. It supports the most popular review platforms, including Google, Facebook, Yelp, TripAdvisor, Amazon, and 90+ others.
The reviews can be displayed in a grid or slider. You can choose from 12 different templates, which can be customized to match your WordPress theme.
You can choose which reviews are displayed using filters based on length, rating, source page, and more. This will make sure that your most positive reviews will be seen on your website.
You can place the reviews anywhere on your site using a shortcode. The plugin will then automatically keep your reviews up to date using the WordPress Cron system.
Pros:
Over 90 review platforms supported
Shows the latest reviews automatically
12 customizable templates are available
Display reviews anywhere on your site using shortcode
The included templates may not match every WordPress theme
Why we chose WP Review Slider Pro: This plugin supports more review platforms than most other plugins. That means that besides Google reviews, you can include testimonials from other platforms that are popular in your niche.
Google My Business is a tool that lets you add your local business information to Google and display it in search results. You can combine this with the Local SEO features from AIOSEO to further enhance your local business listings in Google.
This plugin will collect your location’s data using your Google’s Place ID and transform it into a block of reviews that you can display on your website.
You can show these reviews in a list, carousel, column, or tiles, selecting from a range of templates to match your website design. Then, you are able to customize your reviews using 150 variations that include dark and light versions and 14 color schemes.
You can easily sort and filter reviews to display just the content you want. For example, star rating filtering lets you show only the most positive reviews, and you can include or exclude reviews by their word content.
When you are ready, you can display the reviews anywhere on your website using a shortcode or widgets.
Pros:
Displays Google reviews and ratings from your Google My Business account
Shows the latest reviews automatically
250 designs and themes
Display reviews anywhere on your site using shortcodes or widgets
Control the content displayed using filters
Free
Cons:
Does not support any extra review platforms
Why we chose Reviews and Ratings – Google My Business: If you simply want to display reviews and ratings from your Google My Business account, then this plugin will do it without any extra complexity.
Business Reviews Bundle is a highly-rated plugin that allows you to display reviews from Google, Facebook, and Yelp on your website. You are able to combine reviews from different platforms in a single feed and even merge the ratings from each platform into a single score.
You can select from 5 different layouts to display the reviews as a slider, grid, trust badges, or list. Additionally, you can make sure your visitors see the most positive reviews by using exclude/include words and hiding reviews with lower ratings.
A trim feature allows you to collapse very long reviews and add a ‘read more’ link so they don’t take up too much space on your site.
You can then display the reviews on any post, page, or widget using a block or shortcode.
Pros:
Shows the latest Google reviews automatically
Also supports the Facebook and Yelp review platforms
Reviews from multiple platforms can be displayed in a single feed
5 layouts are available
You can filter reviews by rating and keywords that are included or excluded
You can use blocks or shortcodes to display reviews anywhere on your site
Free version available
Cons:
TripAdvisor and Trustpilot are not supported
The free version only allows you to display 5 Google reviews
Why we chose Business Reviews Bundle: This plugin could be a good fit if you are looking to show reviews from multiple platforms, including Google and Yelp.
WP Review Pro is one of the best product review plugins for WordPress. While it allows you to display reviews from Google, Facebook, and Yelp, it is primarily designed to let you add your own product reviews with star ratings.
So, while it has useful features such as templates, a WooCommerce integration, and shortcodes, Google Reviews support is more limited than with other plugins in our list.
In particular, the plugin will only display 5 Google reviews at a time. Besides that, you can’t control the content that is displayed, such as filtering out negative reviews.
That means that this plugin is best for users who mostly want to add their own reviews to their websites.
Pros:
Has many features for adding your own reviews to your website
WooCommerce integration
There is a free version that supports Google reviews
Cons:
No spam or moderation features
You are limited to displaying 5 Google reviews
TripAdvisor and Trustpilot are not supported
Why we chose WP Review Pro: This is the best product review plugin for online stores and integrates well with WooCommerce. It can also be used to make a niche review site in WordPress.
It also supports other popular review platforms such as Yelp, Facebook, WordPress.org, Trustpilot, and TripAdvisor, and the reviews will automatically match your WordPress theme.
On the other hand, if you need a simple free plugin that’s fast, easy to use, and doesn’t offer additional features that you don’t need, then we recommend Widgets for Google Reviews.
Or, if you need a WooCommerce integration to display reviews on the product pages of your online store, then you can use WP Review Slider Pro instead.
FAQs About Google Reviews WordPress Plugins
In this guide, we compared some popular Google review plugins for WordPress. You may still have questions about adding reviews to WordPress, so here are the answers to some of our frequently asked questions.
How do I add Google reviews to my WordPress website?
Once you choose a Google reviews plugin for your WordPress website, you will need to install, activate, and configure it.
Is it possible to filter or moderate Google reviews before displaying them?
Yes, most of the WordPress Google reviews plugins we recommend allow you to choose the types of reviews that will be displayed on your website using filters.
For example, you might like to filter out negative reviews that have a low star rating or choose not to display reviews that mention your competitors.
Are there any free plugins for displaying Google reviews?
Yes, we recommend a number of free Google reviews plugins in this article, and some of the premium plugins offer free versions.
Besides Google, what are some other popular review platforms?
Google is an excellent review platform for website owners because your reviews may appear on search engine results pages, especially when your customers are searching for local businesses.
Other popular review platforms include Yelp, Facebook, Trustpilot, G2 Crowd (technology-related), TripAdvisor (travel-related), Angie’s List (service-related), Zomato (food-related), and Glassdoor (employment-related).
Best WordPress Guides for Customer Reviews
We hope this tutorial helped you find the best Google reviews WordPress plugins. You may also want to see our guides on how to use reviews, ratings, and testimonials in WordPress.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Nowadays, the digital landscape of the retail market is growing more rapidly. According to the Forbes report, around 20.8% of retail product purchases are expected through online stores in 2023. Furthermore, it will increase to 24% by 2026, which suggests rapid digitalization.
Also, according to Statista, eCommerce sales exceeded 5.7 trillion USD in 2022. So, it is a golden opportunity for anyone to build their eCommerce store to take their business online.
The initial step for building the eCommerce store is choosing the right platform. Below, we will compare Shopify and WooCommerce when building an online store. We will compare the cost of creating a website, ease of use, third-party add-ons, and more. Revealing which is the best for your 2023 projects.
Overview: Shopify vs. WooCommerce
Before we move further, let’s briefly understand what Shopify and WooCommerce are.
Shopify
Shopify is a fully hosted eCommerce platform allowing people to build and manage online stores. Shopify lets you manage the inventory, payment, dropshipping, etc. Allowing you to customize an interactive e-store for your business.
Also, you don’t need any technical knowledge since the Shopify stores are very easy to manage. Shopify has a team that manages hosting, security, backend operations, etc.
WooCommerce
On the other hand,WooCommerce is an open-source WordPress plugin that allows business owners to convert their WordPress website into an eCommerce store.
WordPress is a well-known CMS (content management system) that allows users to manage websites without coding or technical knowledge. You can install the WooCommerce plugin with a single click. As WooCommerce is open-source, any technical person can customize the plugin code according to their requirements.
Factors to Consider While Choosing an eCommerce Platform
There are a few factors that you should consider before choosing an eCommerce platform for your online store. Some of the essential factors are
Business size and scale
The first thing you should consider is the scale and growth of your business. Also, you can choose the eCommerce platform based on whether your business is a small, medium, or well-developed enterprise.
Budget and long-term investment
Also, consider thecost of creating a websitewhile choosing the eCommerce platform. Other costs, like domain costs, hosting, special features, etc., add to your budget.
Specific feature requirements
Before choosing any eCommerce platform, it is necessary to shortlist the features that you want compulsorily in your platform to meet your business goals. For example, you need multiple payment options like PayPal, Stripe, etc., for your eCommerce store.
Technical expertise
Some eCommerce platforms require technical knowledge to manage the online store. So, choose the platform based on your technical expertise.
Service Cost of Shopify vs. WooCommerce
As a business owner, you should consider the cost of creating a website and its maintenance. It may vary based on your business needs. Let’s look at some cost factors of both platforms.
Service cost of Shopify
Here is the pricing structure of the Shopify eCommerce platform.
Basic Shopify: $39 per month
Advanced Shopify: $399 per month
Shopify provides web hosting services and SSL certificates in all the above plans. Furthermore, It also provides the domain of your choice with the extension of the shopify.com subdomain.
The domain cost can vary from $6 to $20 based on the plan you buy. Each subscription plan provides various functionality and scalability for your store.
If you are a small business owner, you can start with the basic Shopify plan, which can cost you around $39/month for the platform, an average of $12/year for a domain name, and 2% transcription charges for Shopify. You should also consider the third-party charges if you have any.
Service cost of WooCommerce
WooCommerce is a free, open-source WordPress plugin, so you don’t need to pay a single penny to use WooCommerce with your WordPress website.
You must have a domain and WordPress hosting to create a website. The domain may cost you around $14/year and $70/year for hosting. You should have your WordPress website set up and ready to customize WooCommerce.
Also, if you need to buy premium themes or any third-party plugin subscription, you can count it as an extra expense.
Overall, you can start the eCommerce store with WooCommerce with a limited budget.
Ease of Use: Shopify vs WooCommerce
Most business owners are not coders or technical people. So, anyone with basic knowledge should be able to start using and managing the eCommerce platform.
How is Shopify easy to use?
Shopify is a hosted eCommerce platform. So, business owners don’t need to deal with the headaches of installation, security, backup, or any other technical issues.
You need to sign up to the Shopify platform to get started, customize the dashboard according to your feature requirements, and start listing the products. Also, Shopify allows you to drag and drop custom elements like product name, color, description, price, size, etc. to build the product pages.
How is WooCommerce easy to use?
WooCommerce is different from Shopify. You need to install the WooCommerce plugin on your website. Also, you need to manage your WordPress website, provide security, and update the WooCommerce plugin. However, most hosting services provide SSL certificates with hosting and auto-updation of plugins. So, you don’t need to be concerned about website security and plugin updation.
You can also customize the theme of your WordPress website using plugins from its 60,000+ repository. If you are a technical expert, you can create your own WordPress plugin for your specific requirements and use it with your website.
It is important to look into the payment options provided by the eCommerce platform and check whether they provide particular payment methods used by your buyers. Sometimes, buyers prefer only regional payment; if your online store does not provide it, you may struggle to grow your business.
Shopify – Payment methods
Shopify provides their payment solution known as Shopify payments. However, you can integrate the popular third-party payment gateways with your online store.
The drawback of using the third-party payment gateway is that Shopify charges 2% flat on each transaction over the fees of the payment gateway. Upgrading the subscription plan may reduce the charges from 2% to 0.5%.
WooCommerce – Payment methods
WooCommerce comes with built-in PayPal and Stripe payment gateways. However, you can also integrate regional payment gateways if your buyers are from a specific region.
One of the main benefits of WooCommerce over Shopify is that you don’t incur any fees over payment gateway fees.
Integrations in Shopify vs. WooCommerce
If you want to scale your business, you may need to use third-party tools. For example, Shopify and WooCommerce may provide basic analytics reports, but if you need advanced and customized analytics reports, you can use third-party add-ons.
Third-party add-ons with Shopify
Shopify has its own Appstore that includes a variety of apps, providing various features.
You can install the application into your store and customize it according to the features you need. However, there are some paid apps also available in the store. The drawback is that it contains fewer add-ons than WordPress plugins.
Third-party add-ons with WooCommerce
WordPress offers a variety of WooCommerce plugins to customize your online store. You can find multiple plugins providing the same functionality so you can choose the most suitable ones for your distinct needs.
Also, you can develop a customized WordPress plugin if you require it or hire a WordPress plugin developer to create some.
Conclusion
We’ve outlined the key considerations business owners should bear in mind when selecting an eCommerce platform for their online shop. The primary consideration is the cost of website development. Additionally, the choice of platform can be influenced by its user-friendliness, scalability, features, and the payment options it offers.
While Shopify is user-friendly, WooCommerce offers a more cost-effective starting point. If you’re seeking greater customization for your online store, WooCommerce might be preferable due to its flexibility with custom plugins. Start your eCommerce store in 2023 by selecting the ideal platform for your eCommerce venture.
How to Appear in Google Answer Boxes with Your WordPress Site
Do you want your articles to appear in Google answer boxes?
Google uses answer boxes to answer questions directly on the search results page. Getting featured in them can help you get more organic clicks and boost website traffic.
In this article, we will explain how to make your WordPress website’s content appear in Google answer boxes.
What Is a Google Answer Box?
The Google answer box is part of Google’s knowledge graph. It is an algorithm that tries to answer user’s questions right on the search page like a featured snippet, and it appears at the top of the page.
Google uses carousels, side boxes, lists, tables, and answer boxes to display the most relevant information at the top. This information is gathered from various sources, and the algorithm decides which results should be displayed inside an answer box.
According to research done by Advanced Web Ranking, answer boxes have an average click-through rate of 32.3%. This makes them extremely important for your WordPress SEO strategy.
How Google Displays Information in the Answer Box
The purpose of answer boxes is to offer instant information to users. This works particularly well when people are looking for factual data like public figures, distances, conversion rates, scores, and similar information.
If users get the exact information they need, then they can move on and search for something else. For many queries, Google can just display a sidebox from the web’s most reliable knowledge sources, like Wikipedia.
In a way, it might sound like Google is trying to keep all the traffic for itself. However, not all users are looking for information that Google’s knowledge graph can answer with accuracy.
If a user’s keywords require an opinionated, well-thought-out, or research-based answer, then Google relies on other web sources.
If you are among the top 10 results for a keyword, then you are already closer to appearing in a Google answer box.
Google answer box results change quite often, and you can easily appear as the best answer by simply improving your WordPress website content.
Let’s explore a number of content optimization steps that you can take to appear in the answer box. You can click the links below to jump to our different tips:
1. Add Short and Helpful Answers in Your Content
The purpose of answer boxes is to provide quick answers to users.
To help grab a Google answer box, you will want to make sure that your article answers a specific question as early in the article as possible. You also need to make your answer short, concise, and easy to understand.
You can also add a frequently asked questions (FAQ) section to your blog post and pages. This will allow you to answer as many questions as possible for a particular topic and increase your chances of getting featured in an answer box.
If you are using All in One SEO for WordPress (AIOSEO), then it is super easy to add a FAQ section to your content. AIOSEO is the best SEO plugin for WordPress, and it automatically optimizes your site for featured snippets.
Another advantage of using AIOSEO is that it lets you easily add FAQ schema in WordPress. FAQ schema is a smart markup code that allows Google to identify a FAQ section in your content.
As a result, Google may reward you by listing your site in answer boxes, people also ask sections, and other rich results.
2. Include Keywords in the Form of Questions
It also helps to include your keywords in the form of a question followed by a short answer. After that, feel free to add as much detail to your answer as you want.
Adding more information will allow you to use the keyword throughout the article. You can even use the article to answer other questions your users may have about the same topic.
To find keywords that are in the form of a question, you can use any keyword research tool.
For instance, we recommend Semrush as it shows a lot of information about a search term. This includes questions about the topic, which you can include while writing the article.
Users love properly formatted content because it helps them quickly get the information they need. You can publish informative content in a viral listicle format that is easier for visitors to consume and share.
For example, here’s how Google picked numbered bullets from OptinMonster’s exit-intent popup hacks article and showed it as an answer box / featured snippet in the search results.
Google understands that list and table formatting makes content easier to read and tends to highlight the websites that use this formatting.
This does not mean that you must always use one of these formats to write your articles. However, if using formatting can help your users get to the information quickly, then it’s a good idea to use it.
In other cases, Google will use descriptions from your list post and show them in answer boxes.
For example, Google picks small details from our article about WordPress form plugins and displays them in the search results.
4. Optimize Content With Data-Driven Decisions
Data is the most important thing you need if you want to create an effective content strategy. Without knowing information about your visitors, you won’t be able to write content that they want to read.
This is where Google Analytics comes in. Its detailed data helps you understand your audience and plan accordingly.
You will need MonsterInsights to properly track user engagement in WordPress. It is the best Google Analytics plugin on the market, and it will help you learn where your users are coming from and what they do while they are on your site.
These stats provide you with a clear picture of what’s already working on your website. You can then expand on it and make informed decisions for better SEO.
5. Optimize Your Page’s Meta Description
A meta description is a brief description explaining what your page is about. It is added in the <head> section of your site’s HTML. At times, Google will use it as an answer and show it in its answer boxes.
You can easily add meta descriptions to your articles by using the All in One SEO plugin. When you are in the content editor, simply scroll down to the AIOSEO Settings meta box and enter a meta description.
Make sure that your meta description includes your target keyword. It also needs to explain what questions or topics this particular page or post will be answering.
6. Follow SEO Best Practices
Apart from answering user questions, you also need to make sure that Google can find your content and understand it easily.
This means you still need to optimize your posts for SEO just like you would normally do:
Include your keywords in the SEO title, description, and keywords.
Add your focus keyword in the content and sub-headings in your article.
Yes, absolutely. As we mentioned earlier, the click-through rate for results in the answer box is way higher than other content. Depending on the topic and your content, it could go as high as 51.2%.
However, we do not recommend you overthink it. The purpose of answer boxes is to help users find information quickly. If you focus on answering questions through helpful and informative content, then search results will start picking up your content.
Google’s search features are always changing. There are no shortcuts that will help you win forever. But building your website as an authority/reliable source of useful information will help you win in the long run.
Multichannel customer support is arguably essential for modern businesses. If you engage with your customer base across social media sites, you must be ready to act. If you can meet your users where they like to ‘hang out’ online, you will be more effective and able to resolve their issues. Implementing Crisp on your site is one of the best ways you can offer multichannel support to your users.
In this post, we’ll look at implementing Crisp into your business through WordPress. We’ll cover e-commerce integration, customizing the chat window, and more.
A Quick Overview of Crisp
We don’t have to spend too long talking about what Crisp is – we give it a full review elsewhere on the blog. However, in a nutshell, the app lets you deliver multichannel support using a centralized inbox. This lets you collate all of your conversations in one place.
You have much more on offer, though:
One of the core features of Crisp is its chatbox, which is quick and painless to integrate into your site.
You can connect Crisp to WooCommerce, along with many other third-party apps and services.
We encourage you to read the full Crisp review, as it will give you insight into its possibilities, pricing, and much more. However, none of these aspects are the focus of this article. Instead, we’ll show you how straightforward implementing Crisp is and look at what’s possible with the app.
Implementing Crisp: A Setup Guide for WordPress Websites
For WordPress, Crisp is as painless an installation as you’d expect, even for other platforms. The process is the same as almost every other WordPress plugin available. While the plugin itself is free, you’ll need a suitable Crisp plan to complete the integration.
To start, head to the Plugins > Add New page in WordPress, and search for Crisp:
Next, locate the card for the Crisp plugin and click the blue Install Now button. After a few seconds, you’ll see a white Activate button. If you click this, WordPress will complete the installation on your site. This should show a screen to help you connect WordPress to Crisp:
Once you click the blue link here, Crisp will install the live chat box on your site. Later on, we’ll show you how to customize this to your liking. In fact, we’re going to show you a lot of different aspects of Crisp over the next few sections.
Implementing Crisp: How to Integrate It Into Your Business in 3 Steps
Across the rest of this article, we’ll show you how to achieve a few key tasks with Crisp. While we present them in a logical order, you can jump around if there’s a specific feature you’d like to implement on your own site.
However, one of the crucial implementations is the centralized inbox – we’ll look at this first.
1. Set Up the Centralized Inbox
The centralized inbox is where you’ll spend the majority of your time. As such, you make this area of Crisp feel like home. One of your first tasks is to add team members. You can find these settings on the Settings > Website Settings screen, then click through to your website.
Here, scroll down to the Operators in your team section and expand the box:
The Add Operator button lets you select a user role and enter your colleague’s email address to invite them. From here, your team can interact with customers. However, you can also receive email notifications within the inbox on the Crisp Pro plan using typical forwarding.
The Crisp Unlimited plan also lets you route conversations to the right team members. This is essential functionality, as you can assign or unassign conversations to your team. You’re able to assign an ‘operator’ from the right-hand sidebar for a conversation:
However, you can set up specific rules in order to auto-assign conversations. This is something we won’t cover here, but it’s a straightforward way to make your support process more efficient.
Finally, you can also access your social media engagements within Crisp’s shared inbox. There are plenty of integrations for all of the major social channels:
Each social media site will have its own method to integrate with Crisp, although the process will be similar. We (of course) can’t cover them all here, but the Crisp documentation covers the steps for each and every channel.
2. Customize the Chat Widget and Developing a Chat Scenario
It’s fair to say that the shared inbox and chat widget are the two ‘marquee’ features of Crisp. As such, you’ll want to turn to customizing the chat window once you finish with the inbox. There are some straightforward options available on the Settings > Website Settings > Chatbox and Email Settings screen:
Here, you can tweak color settings, the default language the chatbot operates in, and much more. There are lots of options here, but the Chatbox Behavior and Chatbox Restrictions sections offer you myriad ways to tailor the chat widget even further:
At some point, you should also set up your ‘scenarios’. These are ultimately the processes a chatbot should follow once it engages with a user. The Chatbot Builder is a drag-and-drop editor that helps you create your scenario without code.
However, it’s likely that you’ll spend a lot of time creating your scenarios – this is necessary for the User Experience (UX). Our advice is to take your time and consider how you’ll engage with the customer, understand their needs, and convert them.
The Bot plugin is available on the Unlimited plan and includes a number of templates for all sorts of use cases. There are also example chatbot scenarios on the Crisp blog, which will be essential reading.
Once you finish your customization, you’ll want to explore concepts such as creating and managing a helpdesk, or triggers. The latter gives you a way to automate certain events within the chat window. For example, you can send an automated message referencing the current page the user is on.
This is a big topic, and if you’d like to see a full tutorial on using triggers in Crisp, let us know in the comments section at the end of the article!
3. Integrate Crisp with WooCommerce
WordPress and WooCommerce users will also want to make the most of what Crisp has to offer. The official WooCommerce extension lets you integrate live chat with your website but also access customer data within Crisp.
This is a big deal, as Crisp will sync customer order histories, order updates, and more – all of the information will be visible in the Crisp CRM and shared inbox. However, you’ll need to install this within WordPress to utilize it.
Once you make the connection though, you can access your customer’s WooCommerce data within Crisp. This includes order data, order histories, and almost anything else relevant within WooCommerce:
For WooCommerce stores, the extension is a vital cog in the wheel when it comes to offering stellar support. Coupled with Crisp’s live chat and engagement functionality, you’ll have all the power at your fingertips.
Frequently Asked Questions (FAQs)
It’s time for some quick questions and answers about aspects of implementing Crisp on your website. Remember, if you have any further questions that we don’t cover here, ask us within the comments section at the end of the post!
Is the Crisp WordPress Integration Available on Every Premium Plan?
Every Crisp premium plan includes the ability to connect to WordPress using the plugin. This includes the free tier too, which means you can install the chat widget without fuss for your site.
What If I Don’t Want to Set Up a Scenario From Scratch?
The Bot plugin includes a number of chatbot templates that you can import into Crisp. Moreover, the Crisp blog includes plenty of examples you can copy, tweak, and use for your needs.
Can I Add Crisp to Multiple Facebook Pages at Once?
Linking Crisp to Facebook Messenger is only possible for one page at a time as part of your plan. However, if you’d like to utilize Crisp on another Facebook page, it costs $20 in addition to your subscription.
What Is a Good Setup for a Typical WooCommerce Store?
While there are a lot of potential paths you can follow with Crisp for WooCommerce. We recommend that you install the chat widget as a matter of course. The WooCommerce extension is perfect for WordPress e-commerce. This gives you all of the functionality of Crisp, and lets you integrate your WooCommerce data too – this includes order histories within the centralized inbox.
Wrapping Up
There’s a good reason why we love Crisp at WP Mayor. It lets you easily set up multichannel support and collates all of the activity inside a centralized inbox. You can set up triggers to assign conversations to the right team members from there. What’s more, you have the tools for implementing Crisp with your WordPress website, e-commerce platform, social media channels, and more.
Is there any aspect of implementing Crisp you still need help with? Ask us in the comments section below!
Introducing Reseller – Automate Your Digital Agency
Today we are officially releasing our new Reseller platform, the end-to-end way to sell hosting, domains, templates, support and services through your own white-label portal, on your own domain.
Exclusively available for WPMU DEV Agency members, we’ve built this platform from the ground up to make selling-sites-while-you-sleep a reality.
Read on to see how you can use Reseller to create your own Squarespace, GoDaddy, or to just automate your web development business.
Manual no more
Our members have always resold WPMU DEV plugins, hosting and services and we’ve always done whatever we can to make that happen by making it easy to white-label everything we do.
But that’s always been a manual process, your customers have had to contact you, you’ve set stuff up and emailed them back, and so on.
Well, that ends today, because with Reseller you can offer your site visitors a hosting plan, a choice of templates and any services you care to add on, and they can purchase it and create a subscription, without you having to lift a finger.
They’ll be able to manage their site and their subscription using your professional custom portal, get support, and purchase other services as you define them.
And shortly, you’ll be able to package domains with that too.
Reseller tools
To get started, just visit the new Reseller icon in The Hub and follow the instructions, as part of this you’ll set up:
White-label billing, powered by Stripe
Our client billing platform has already processed over $5 million in subscriptions and invoices for our members, and it powers Reseller, allowing you to easily let your customers set up subscription packages and make one-off payments.
Even better, we charge 0% commission, so you get to keep the entire fee.
White-label client portal, at your own domain
The Hub Client is already used by thousands of WPMU DEV members to provide a professional portal for their clients, and now you can also use it to create elegant product and pricing tables that allow your users to check out directly to their new site.
And you can control exactly what they see there.
FREE EBOOK
Your step-by-step roadmap to a profitable web dev business. From landing more clients to scaling like crazy.
FREE EBOOK
Plan, build, and launch your next WP site without a hitch. Our checklist makes the process easy and repeatable.
Hosting and template packages
It’s easy with Reseller to create as many packages as you like, combining templates (use ours or create your own) and whatever hosting packages you choose. Then, simply add prices and advertise them on your site.
We’ll only ever charge you, at our normal rates, for the hosting your customers buy.
Coming soon…
Reseller is ready to go now. In fact, it’s already being used successfully by a number of members, but there are some core integrations coming soon that we think you’ll enjoy.
Domain automation
Allow your customers to search for and purchase a domain with their package, this will automatically map the domain to their site and set up a subscription for them too. Domain transfers will also work just fine.
In the interim, you can encourage customers to bring their own domains or let them know you’ll arrange that shortly (and you can use the billing platform for that).
White-label support
Are you concerned about not being able to support your clients 24/7? We know exactly how you feel and that’s why we’re going to offer white-label support to help you run your round-the-clock business, with a platform that integrates your support with ours.
Of course, you can already provide your own integrated support right now as part of The Hub Client.
Let us know how you go
We’re really looking forward to seeing how you use Reseller and developing the platform to help you succeed, so please let us know through the feedback tab how you go, and what we can do to help you succeed.
And, of course, we’re interested in your impressions here too 🙂 So feel free to leave a comment below!
The ABC Classification Method for Inventory Management
Inventory control: That is, knowing exactly what products you have on the sales floor and in your stockroom (and how many you have) is the foundation of operating a retail store.
Knowing how much inventory on hand you have is critical for every aspect of inventory management: meeting customer demand, reordering and replenishment, inventory counting and ultimately, your net profits.
When inventory is disorganized, the risk of discrepancies between stock levels in your POS system and what you can actually account for in-store or in your stockroom increases.
Although it’s easy to overlook, systematic inventory classification is vital to retail operations.
Today, we’re going to look at how you can develop and implement a system for organizing inventory on your sales floor and storing inventory in your stockroom. With it, you’ll have move accurate and efficient stock counts, fewer preventable discrepancies and more accurate stock replenishment.
In this post, you’ll learn:
Let’s get started!
Get your free inventory management spreadsheet
Our experts have put together a template spreadsheet with built-in formulas. Just enter your data and watch it calculate everything for you.
What is ABC inventory classification?
Many retailers categorize their inventory using the ABC classification method, which is based on the Pareto principle, which states that 80% of your results come from 20% of actions. When applied to the context of inventory, it means that 80% of revenues are generated by 20% of your products.
With ABC classification, inventory is classified according to the value of the product unit. For most retailers, the classification structure looks like this:
Group A inventory: The 20% of SKUs that contribute to 80% of revenue.
Group B inventory: The 30% of SKUs that contribute to 15% of revenue.
Group C inventory: The 50% of SKUs that contribute to 5% of revenue.
How to calculate the ABC inventory classification
To implement the ABC inventory classification method, you need to calculate each SKU’s contribution percentage to your total revenue. The formula for this is:
Contribution Percentage (%) = (Revenue from SKU / Total Revenue) * 100
Here’s a step-by-step guide on how to use this formula so you can classify your inventory correctly.
Determine your total revenue: Calculate the total revenue generated by each SKU (Stock Keeping Unit) over a specific period, typically a year. If you’re using a modern POS system or accounting solution, you should be able to find your total revenue easily.
Calculate the Contribution Percentage: Use the formula above to calculate how much revenue each SKU contributes.
Categorize your SKUs based on the ABC method: Assign each SKU to one of the following three categories:
Group A (top 20% of SKUs that contribute to approximately 80% of your total revenue)
Group B (the next 30% of SKUs that contribute to about 15% of your total revenue)
Group C (remaining 50% of SKUs that contribute to approximately 5% of your total revenue)
The advantages of ABC inventory classification
Using the ABC inventory classification can give your business a number of advantages. Consider the following.
More efficient inventory counts and stock ordering
The main benefit of classifying your inventory using the ABC method is that it leads to more efficient inventory counts and assures that inventory levels of your highest value items are consistently maintained.
Closely monitor the inventory levels of products that belong to group A with routine cycle counts. If you use Lightspeed, setreorder points and desired inventory levels for products belonging to group A. When a particular SKU falls below your set threshold, you know it’s time to submit a purchase order (PO) to your supplier, and you know what quantity you need to order to maintain your desired amount of inventory on hand.
You can apply the same procedure to inventory belonging to group B and C, but with less frequent cycle counts. When combined, both groups account for 80% of your inventory on hand. For most retailers, cycle counting that much inventory on a weekly basis simply isn’t feasible. Just be sure to periodically review inventory levels periodically to maintain as close to 100% inventory accuracy as possible.
You’re able to make smarter inventory decisions
The ABC inventory classification method paves the way for more informed (and accurate) stock control decisions. as you’re able to implement different inventory control strategies for each group. For example, Group A items may require tighter control, frequent monitoring, and smaller safety stock levels, while Group C items can have more relaxed controls and larger safety stock levels.
What’s more, the ABC method helps you better understand the demand patterns of different categories so you can forecast accordingly.
Better time and resource management
The ABC classification shows you which products to prioritize, so you can then allocate time and staffing resources more effectively. Your team can concentrate their efforts on managing Group A items, while ensuring they’re spending just enough time on Groups B and C.
The disadvantages of ABC inventory classification
While ABC inventory classification certainly has a lot of things going for it, there are some drawbacks to be mindful of.
It’s not perfectly accurate
The disadvantages to the ABC method of inventory classification are that, while it does give visibility on the total sales value of an item, it doesn’t indicate how many times you turn a particular SKU.
It’s entirely possible that some low-revenue items turn quickly and require more frequent reorders. The revenue they bring your business doesn’t necessarily reflect how popular that item is.
As such, you should complement the ABC inventory classification with additional inventory management techniques to account for the turnover rate and demand patterns of individual SKUs.
Doesn’t consider seasonality
This inventory classification method primarily focuses on item value or importance but may not take into account seasonal variations in demand. Relying solely on the ABC classification method could result in overstocking or understocking certain items during specific periods.
You can overcome this challenge by being mindful of seasonal stock fluctuations. For example, you can adjust the ABC classification periodically based on seasonal variations. Items that are typically Class C during non-peak times may become Class A or B during peak seasons due to their increased importance. The key here is to be flexible with the classification to reflect changing demand patterns.
Over-reliance on the ABC inventory classification might curb innovation
The ABC classification method encourages you to focus on existing stock—which is generally a good thing. Just be careful not to be too hyper focused on your current inventory that you neglect exploring new product categories or innovations.
Inventory classification best practices
Along with classifying your inventory using the ABC method, it’s important to have an organizational methodology for inventory both on your sales floor and in your stockroom.
When everyone knows where certain products are located, it makes replenishing shelves, counting and selling inventory much easier.
There are two tried-and-true methods for organizing a store’s inventory:
Map out your store and stockroom
Clearly label stockroom shelves
Categorize your store and stockroom’s layout
The first step to an organized sales floor and stockroom is to create dedicated sections for different product categories.
Create a labeled floor plan for both your sales floor and stockroom that clearly identifies sections by product type. Place a copy in your break room, back office, stockroom and anywhere else where employees congregate. It will be a useful navigational tool for the whole team.
A classic example of a categorized store layout is footwear stores, where there are clearly labeled sections for men’s, women’s and children’s footwear. In each section, the footwear is further categorized by function (lifestyle, running, training, and so on).
The same goes for the stockroom. Dedicate certain areas to specific product types to make it easier for your staff to find additional sizes, replenish shelves and count inventory when the time comes.
Clearly label stockroom shelves
It’s also a retail best-practice to clearly identify which products are stored on stockroom shelves and to adhere to an organizational methodology.
Let’s go back to our footwear store example. In their backstores, men’s, women’s and children’s footwear each have a dedicated section (Tier 1). Within each of those sections, shoes are organized by type (Tier 2). In that section, shoes are classified by the SKU (Tier 3).
Clearly categorize and label your backstore’s sections in the map of your store to assure that each employee adheres to it. If you lay out the plan and everyone follows it, you lower the risk of stock discrepancies due to lost or misplaced products.
Store your products in defined areas and assure that your staff places products in the appropriate section, never placing an item where it shouldn’t be.
How to measure inventory accuracy
The end goal of inventory classification is to have 100% inventory accuracy, meaning that you find no discrepancies to reconcile when you perform inventory counts. But how do you measure what your inventory accuracy is? For starters, you need to count 100% of the inventory you have on hand in a physical inventory count.
Use the floor-to-sheet method during your stock take: First, count the amount of inventory you have on hand per SKU on your sales floor and in your stockroom. Make sure you’ve counted accurately and register your results using a pen and paper or with an Excel spreadsheet (download this free inventory counting spreadsheet if you need a starting point). Next, compare the results of your inventory count to what your POS system thinks you have.
If your count and your POS system’s inventory record don’t match, you have a discrepancy and your inventory isn’t 100% accurate. If your count has fewer counted items than your POS, you’ve lost items to shrinkage. If your count has more items than your POS, its possible that a sales associate accidentally scanned an item twice while processing a payment.
In any case, you’ll need to balance your inventory on hand and the inventory levels registered in your point of sale system. Once you complete a full physical inventory count, you now have a 100% accurate starting point.
Cycle count your Group A inventory regularly to assure you stay as close to 100% accuracy as possible. Remember, that’s the inventory that accounts for 80% of your total revenue.
You should still cycle count group B and C inventory but, since both groups account for a combined 80% of your total SKUs, it’s likely to be a more time-consuming process. With that in mind, cycle count them less frequently than you do group A inventory.
Cycle counting will increase the likelihood of attaining 100% inventory accuracy (that is, no discrepancies) during your next full inventory count. To make full inventory counts less time-intensive, many retailers like to schedule physical inventory counts for the last weekend of January (during the post-holiday lul) or at the end of July because that’s typically when SKU levels are at their lowest.
Classify your inventory to prevent discrepancies
There’s no one way to classify and organize inventory on your sales floor or in your stockroom. Some merchants may prefer to organize SKUs by season, brand, product type, or a number of other characteristics.
What’s important is the underlying problem that inventory classification solves: Having a logical and systematic method for categorizing different SKUs and product types helps retailers:
Routinely track inventory levels of their most profitable SKUs
Have accurate physical inventory counts
Maintain ideal inventory levels across all SKUs
Minimize discrepancies resulting from lost or misplaced items
Increase employee efficiency
Maintain an organized sales floor
Consider trying some of the methods we’re outlined here and see which method of inventory classification works best for your retail store.
How to Integrate Zoom Meetings & Webinars in WordPress
Are you looking for a way to integrate Zoom meetings and webinars in WordPress?
Integrating WordPress with Zoom allows you to automatically enroll customers, visitors, and new members into Zoom video calls and webinars. This can improve user engagement and help build a community around your brand.
In this article, we will show you how to easily integrate Zoom meetings and webinars in WordPress, step by step.
Why Integrate Zoom Meetings and Webinars With WordPress?
Integrating Zoom with WordPress lets you easily automate your meeting and webinar registration process. This can save you a lot of time that you can spend on other business tasks.
Zoom is one of the most popular meeting, webinar, and video conference call software in the world, used by over 300 million people every day.
It’s a must-have tool for businesses with remote teams or WordPress website owners who need to get in touch with customers and clients virtually.
For instance, if you have an online store, then you can use Zoom for live product demos, customer support, online training, and even host webinars with your customers to promote upcoming products on your site.
That being said, let’s take a look at how you can easily integrate Zoom meetings and webinars in WordPress. Here’s a quick overview of the topics we will cover in this guide:
Install and Activate the Uncanny Automator Plugin for WordPress
The easiest way to connect Zoom with WordPress is by using Uncanny Automator.
It’s the best WordPress automation plugin that helps you create automated workflows in WordPress without writing any code. The tool lets you easily connect your WordPress site with external apps like Zoom, Slack, and Asana.
It’s like Zapier for WordPress websites but without the high costs.
To connect Zoom with WordPress, you will first have to visit the Uncanny Automator website.
From here, click the ‘Get Uncanny Automator Now’ button to continue.
This will take you to the ‘Pricing’ page, where you can select a plan of your choice.
Keep in mind that Uncanny Automator also has a free version, but it has limited features. That is why we are using the premium plan for this tutorial.
Upon purchase, you must install and activate the Uncanny Automator plugin on your WordPress website. For detailed instructions, you may want to see our beginner’s guide on how to install a WordPress plugin.
Once you have done that, visit the Automator » Settings page from the WordPress admin sidebar to enter the license key for your pro plan. You will find this information in your account on the Uncanny Automator website.
After that, don’t forget to click the ‘Activate license’ button.
Now that Uncanny Automator is installed and activated, let’s set up your Zoom account.
There is a free version of Zoom, but you will need a paid account to set up the integration. First, head to the Zoom website and sign up for the plan that best suits your needs.
If you want to integrate webinars on your website, then you will also have to buy the Zoom Webinars addon.
Once you have a premium account, you need to go to the Zoom App Marketplace and sign in to your account. Here, you will create an app that sends data between Zoom and WordPress.
To do this, click the ‘Develop’ menu item and select the ‘Build App’ option from the dropdown menu in the top right corner of the screen.
This will bring you to the ‘Choose your app type’ page, where you must select the type of app you want to build.
From here, you have to find the ‘Server-to-Server OAuth’ app type and click the ‘Create’ button under it.
Next, you can name your app in the popup. The name is to help you remember the purpose of the app and won’t be visible to your visitors.
Simply enter your app name and click the ‘Create’ button to start the process.
This will take you to the ‘Connect Zoom with WordPress’ screen, where you will see the app credentials listed.
From here, you must copy the ‘Account ID’, ‘Client ID’, and the ‘Client Secret’ credentials and paste them into a text editor for now.
These credentials will be used to connect Zoom with your WordPress website. Next, click the ‘Continue’ button.
You’ll now be taken to the next step, where you have to provide basic information for your app, including the app name, company name, short description, developer name, and email address.
Once you are done, just click the ‘Continue’ button to move to the next step.
After that, you’ll be taken to the ‘Feature’ screen, where you don’t have to configure any settings, so you can click ‘Continue’ on this screen too.
This will direct you to the ‘Scopes’ screen, where you have to select at least one scope for your app to be able to activate it.
These scopes provide a way to limit the amount of access granted to an app. To set a scope, click the ‘+ Add Scopes’ button.
This will open a prompt on the screen where you can select scopes for Zoom meetings and webinars that will be hosted on your website using this app.
For example, if you want the app to be able to view live streaming token information or all user meetings information, then simply check the boxes next to these options.
You can also configure the scopes for Zoom webinars here by simply switching to the ‘Webinar’ option from the left column. After that, click the ‘Done’ button to move forward.
Next, click the ‘Continue’ button to move to the next step.
On the ‘Activation’ page, you will now see a message informing you that your app is ready.
From here, simply click the ‘Activate your app’ button.
Create a New Zoom Meeting
Now, you can create a new Zoom meeting that you will connect to your WordPress site.
To do this, visit your Zoom account to click the ‘Schedule’ link, and then fill in your meeting details.
You can even set a recurring Zoom meeting for your users by checking the ‘Recurring meeting’ box in the ‘Timezone’ section.
Once you are done, don’t forget to click the ‘Save’ button to store your settings.
Create a New Zoom Webinar
To create a new Zoom webinar, click the ‘Webinars’ menu option in the ‘Personal’ tab inside your Zoom account.
After that, just click the ‘Schedule a Webinar’ button.
On the next page, you can enter all of your webinar information.
After that, you need to make sure the ‘Required’ box is checked in the Registration section.
After that, simply click the ‘Save’ button at the bottom of the page.
Connect Zoom Meetings and Webinars With WordPress
Once Uncanny Automator is activated and Zoom is set up, you need to connect both of these apps to each other.
For this, head over to the Automator » App Integrations page from the WordPress dashboard.
Next, click the ‘Zoom Meetings’ tab in the left column and then add the ‘Account ID’, ‘Client ID’, and the ‘Client Secret’ credentials that you copied earlier into the fields.
Finally, click the ‘Connect Zoom Meetings Account’ button.
If you want to integrate Zoom Webinars, too, then just click the ‘Zoom Webinars’ menu option.
Then, paste the same ‘Account ID’, ‘Client ID’, and ‘Client Secret’ credentials that you used above.
Once you are done, go ahead and click the ‘Connect Zoom Webinars Account’ button.
Now that we have set up Zoom and integrated it with WordPress, let’s look at some of the cool things that you can do with this Uncanny Automator integration.
Register Users for a Zoom Meeting After Form Completion in WordPress
This integration will automatically register users for a Zoom meeting when they fill out a form on your website. This can be used to onboard new clients, schedule coaching calls, and more.
If you don’t have an active WordPress form on your website, then you need to create one now.
Uncanny Automator works with all major forms solutions, including WPForms, Formidable Forms, and more.
For this tutorial, we will be using WPForms because it’s the best contact form plugin for WordPress, used by over 6 million websites. There’s also a webinar form template in the form templates pack addon that makes form creation easy.
Now, you are ready to connect your WordPress form with Zoom.
To do this, you will be creating what’s called a ‘recipe’. In Uncanny Automator, recipes are the automations that link different plugins and apps together.
To get started, navigate to the Automator » Add new page from the WordPress admin sidebar and click the ‘Everyone’ option as the recipe type.
The Everyone recipes can be triggered by any user, while logged-in recipes can only be activated by users logged in to your website.
After that, click the ‘Confirm’ button.
Next, you have to provide a name for your recipe. This will help you remember the recipes you create without the name being visible to your users.
Keep in mind that each recipe has two different parts: the trigger and the action. The trigger is the event that will start the recipe, and the action is the task that runs after the trigger takes place.
For your first trigger, you need to select ‘WPForms’ in the ‘Trigger’ meta box.
After that, you have to choose a specific trigger related to WPForms.
For example, if you want your users to be added to a Zoom meeting once they submit a contact form, then you can select the ‘A form is submitted’ option.
If you have multiple forms on your WordPress blog, then you will also have to select the form where the submission will trigger the action.
To do this, simply select a form of your choice from the ‘Form’ dropdown menu.
Once you are done, don’t forget to click the ‘Save’ button to store your settings.
Next, you will need to add an action for your automation.
To do that, scroll down to the ‘Actions’ sections and click the ‘Add action’ button under the meta box.
This will open a list of all the integrations available in the Uncanny Automator. From here, you need to pick the ‘Zoom Meetings’ option.
This will open the ‘Zoom Meetings’ action settings on the screen.
From here, you must choose the action that Zoom will perform upon form submission.
If you want to add a user to a Zoom meeting after they fill out a specific form on your website, then you need to select the ‘Add the user to a meeting’ option.
Then, you can choose the Zoom meeting you want users to register for in the ‘Meeting’ box.
Once you are done, don’t forget to click the ‘Save’ button to store your settings.
Now, it’s time for you to finally publish your Uncanny Automator recipe. To do this, all you need to do is toggle the switch in the ‘Recipe’ box to ‘Live’.
Now, when your users fill out the form, they will automatically be registered for your Zoom meeting.
Register Users for a Zoom Webinar After Form Completion in WordPress
Another popular integration is registering users for a webinar when they fill out a form on your website.
To do this, you will follow the same steps as above. However, you will select ‘Zoom Webinars’ instead of ‘Zoom Meetings’ in the actions section.
First, follow the same initial ‘Triggers’ section as above. This means that you will have to choose WPForms as the integration for the trigger.
After that, you can select the ‘A form is submitted’ option as the trigger.
Next, scroll down to the ‘Actions’ section and click the ‘Add action’ button to expand the menu.
Then, simply select the ‘Zoom Webinars’ option as the integration.
This will open up the actions settings for the Zoom webinar.
From here, you can select the ‘Add the user to a webinar’ option from the dropdown menu. This will automatically add a user to your Zoom webinar after they fill out a specific form on your website.
Next, you will also have to choose a Zoom webinar from the dropdown list.
Once you are done, don’t forget to click the ‘Save’ button to store your settings.
After that, you must make your recipe live so that new users will automatically be enrolled in your webinar.
To do this, simply click the toggle in the ‘Recipe’ box so it says ‘Live’.
Register Customers for a Zoom Webinar After They Make a Purchase in WordPress
Another way to connect WordPress with Zoom is to enroll new customers in a product webinar after they make a purchase in your WooCommerce store.
Keep in mind that the WooCommerce plugin and store must be set up before you start creating a recipe with Uncanny Automator.
First, you need to visit the Automator » Add new screen from the WordPress dashboard and click the ‘Everyone’ option.
After that, click the ‘Confirm’ button to move forward.
Next, you have to provide a name for your recipe. This name won’t be displayed to your customers on the front and is only for your identification.
Once you have done that, choose WooCommerce as the integration in the ‘Trigger’ meta box.
This will open the list of WooCommerce triggers in the dropdown menu. From here, you can select any trigger that suits your needs.
For example, if you want customers to be added to your webinar after they buy a product, then you can select the first option.
After that, select the ‘completes’ option in the ‘Trigger condition’ box to start the automation when a customer completes a purchase.
Then, just click the ‘Save’ button to store your settings.
Now, you can choose a specific product in your store or have the automation run when a customer purchases any product.
Simply select the ‘Any product’ option if you want all of your products to be included in the automation, and then click the ‘Save’ button.
Next, scroll down to the ‘Actions’ section and click the ‘Add action’ button to expand the menu.
Then, choose the ‘Zoom Webinars’ integration from the list.
This will open the Zoom webinar action settings on the screen, where you can select the ‘Add the user to a webinar’ option.
This will automatically register new customers for your webinar once they make a purchase.
After that, select the webinar of your choice from the dropdown list in the ‘Webinar’ box.
If you have multiple webinars running, then make sure to choose the webinar that’s associated with your WooCommerce products.
The last thing you need to do is make your recipe live.
To do this, simply click the toggle in the ‘Recipe’ box so it says ‘Live’.
Now, when your customers purchase a product, they will automatically be registered for your product webinar.
Register Members for a Zoom Meeting After Sign Up in WordPress
When running a membership site, registering new members for a Zoom call can be a great way to welcome them into your community.
QR Code Ordering: How to Run your Restaurant with Limited Staff
Running a restaurant looks a little different now. While restaurants around the world have quickly jumped back into the culinary hustle, many have also realized it’s not as simple as picking back up where they left off. Diners have been aching to return to dining rooms, with many restaurants functioning at full capacity, but staffing is an entirely different story. An industry once filled with eager applicants is now plastered with job ads, as restaurateurs try to keep their businesses running at full speed. It’s safe to say that the age of staffing abundance is currently on pause.
While it’s too early to tell if and when the industry will get back to its usual rhythm, restaurants are now settling into new challenges and scrambling to figure out solutions. For many, the solution is clear: automation. Using technology like online and QR code ordering is proving to be a lifesaver for restaurants trying to keep serving amidst a labor shortage. So much so that 87% of respondents from our Hospitality State of the Industry Report agree that new technology adoption over the last two years has been critical for their business’ survival.
Finding new ways to automate certain tasks is proving essential for restaurants working with limited staff. In this article we’ll cover the benefits of automating the ordering process and how to use QR and online ordering to keep serving with limited staff.
2021 Global State of the Hospitality Industry Report
We surveyed over 2,000 restaurantt opereators and guests to find out how this year has changed operations and consumer preferences. Find out more about the hospitality industry today.
What is QR code ordering?
QR code ordering is a method of digitizing your menu and ordering process. Restaurants use QR codes by placing them on tables or counters, allowing customers to access the menu with their smartphones. While QR codes in restaurants originally took off in 2020 as a way to reduce customer touchpoints, they have now become key ordering tools for restaurants with limited staff. Restaurants usually place QR code images on tables, doors, cards or in strategic areas around the dining room.
How does online ordering work for restaurants?
Online ordering allows customers to place orders for pickup, tableside and even delivery on their phones, computers or any device with an online connection. When integrated with a point of sale, online ordering lets restaurants see their orders in one place and manage them as part of their regular operations.
How to use online and QR code ordering to manage the labor shortage
Cut out third party fees
Let customers order from their phones
Serve more customers with limited staff
Focus on customer service
Offer contactless payments
Cut out third-party fees
Third-party service providers can have steep fees when it comes to delivery and pickup. Opting for an online ordering system that’s integrated with your restaurant platform cuts out the middleman and reduces your costs substantially, letting you make more money on your added revenue streams. With staffing competition at an all-time high, reducing costs in other areas of your business will help you offer more interesting wages to attract talent.
Having your own online ordering system also gives you more control on the look and feel of your ordering platform. The right online ordering system allows you to create your own branded ordering system, so your brand stays consistent across all platforms.
Let customers order from their phones with QR code ordering
For dine-in customers, QR code ordering lets customers place orders directly from their phones. With a QR code menu, tableside ordering is easy, letting you serve customers in your dining room with limited staff. This gives customers the flexibility to order what they want, when they want, without having to wait for a server. Customers will also be able to place their orders faster since they won’t have to wait for staff to check in on them.
Serve more customers with limited staff
Offering online and QR code ordering lets you handle more orders, even if you’re low on staff. With online ordering, customers can place orders wherever they are. If you have too many delivery or pickup orders coming in and not enough staff, you can even manage when you can receive orders. An online ordering system lets you adjust prep and pick-up times during peak hours and busy shifts. As customers handle the actual ordering themselves, you’ll need less staff on the floor.
Focus on customer service
Now that your staff doesn’t need to worry about taking orders or payments, they can focus on stepping up customer service, and improving the overall experience for your customers. Since orders come in directly from customers, there is also less room for human error that might take place during a busy shift. QR code ordering makes sure that the orders that get to the kitchen are exactly what your customer ordered. This means less back and forth for your limited staff. Available staff will have more time to check in on customers, make sure orders are coming out in a timely manner, or lend a hand wherever needed.
Offer contactless payments
With QR code and online ordering, customers can also pay directly from their phones. Staff will no longer need to bring in a payment terminal as customers can complete the ordering process themselves. Offering contactless payments from their phone means less staff running around, or customers waiting for bills. Contactless payments also add a layer of safety between your customer and employees, as it removes surface touchpoints and limits interaction between staff and customers.
Beef up your staffing with Lightspeed Order Ahead
While nothing beats having a fully staffed front and back of house, having an integrated restaurant platform and online ordering system helps you better manage your operations no matter what the future brings. With Lightspeed Order Ahead, customers can take control over their ordering experience and order online for delivery, takeout and tableside. Whether you’re fully staffed or short-handed, Order Ahead lets you automate your ordering process, freeing up staff to perform key functions that focus on the customer experience, rather than order taking.
Are you trying to choose between WP Engine and GoDaddy to host your WordPress website?
When it comes to WordPress hosting, there are a lot of different factors that matter. But the most important thing is, is it the right host for your website?
Your WordPress site has unique needs, and you’ll want to find the host that caters to these the best. In your search, you’ve come across WP Engine and GoDaddy. Two of the most well-known hosts across the internet.
Both of these hosts are well-suited to help your WordPress grow and thrive. But, after all the marketing fades to the background, what are the tangible features that these hosts bring to the table?
That’s what we’re here to guide you through. In this WP Engine vs. GoDaddy review, we’ll compare the core features, the pros and cons, and show you real-time speed data, plus a look at each hosting dashboard.
Ready? Let’s dive in!
Introducing WP Engine and GoDaddy Managed WordPress Hosting
WP Engine is one of the longest-running WordPress hosting companies in the game. They power over 1.5 million WordPress sites around the world. They only offer WordPress-managed hosting, so you know they’re experts on the platform.
Because of this, the servers and platform are custom-tailored to WordPress websites and their unique needs. Right out of the gate, this means a solution that’s engineered to help you get the most out of your WordPress site.
GoDaddy is one of the most well-known web hosting companies in the world. It’s often one of the first hosting providers people come across when they’re getting started online. This wide reach can be attributed to their prevalence as a domain name registrar and Super Bowl commercials.
GoDaddy offers nearly every kind of hosting, including shared hosting, VPS, dedicated, and of course, WordPress hosting. Over time, GoDaddy has improved its WordPress hosting offerings, including acquiring Pagely (the first host to offer WordPress-managed hosting). Today, the feature set is pretty close to other managed WordPress hosts on the market.
Now, let’s take a look at the core features of these two managed WordPress hosts.
Key Features Comparison: WP Engine vs GoDaddy
Here’s a quick breakdown of the top features these hosts offer, so you can quickly see how they stack up.
For the sake of this review, we focused on GoDaddy’s managed WordPress hosting plans, not their shared hosting plans. Although you can easily install WordPress on shared hosts, it’s not as direct a comparison to WP Engine’s managed WordPress hosting.
Now, let’s get into the comparison and see how these WordPress hosts stack up when it comes to the most important aspects of hosting: performance, security, support, ease of use, and cost.
Pros and Cons of WP Engine
Pros
Delivers incredibly fast page speeds
Incredibly helpful customer support team and additional resources
Free bundled premium WordPress themes
Cons
Hosting plans are expensive
Add-ons make hosting prices even higher
Pros and Cons of GoDaddy
Pros
Fair pricing for managed WordPress hosting
Solid performance for the price you pay
Continually adding new features to improve their hosting
Cons
Customer support chat could be improved
Performance isn’t the best
User Experience and Interface Comparison
With the WP Engine dashboard, you’ll see a quick overview of all the sites you manage, along with information like the number of visits, resources consumed, and the WordPress and PHP versions you’re running.
You’ll also be able to see if your themes, plugins, and WordPress core are up to date, at a glance.
There are many different settings and tabs within the dashboard to navigate, we won’t cover all of them here. But there’s a lot you can do, like:
Add and manage domain names
View website error logs
Manage your website backups
Clear your website cache
Enable WordPress multisite
Create new site staging and development environments
For even more details about the ins and outs of WP Engine and what you can do on the platform, check out our in-depth WP Engine managed hosting review.
GoDaddy
Now, let’s see how GoDaddy stacks up. With GoDaddy managed WordPress hosting the dashboard is quite beginner friendly and pretty intuitive.
Launching a WordPress site is simple and you’ll find a helpful setup wizard that walks you through the steps. All you need to do is answer a few questions and the tool will get to work. There’s even an AI generator that’ll create your website content for you.
When you log in to the dashboard, you’ll see a menu of actions you can take like launching your site, or checking for theme and plugin updates.
The main hosting dashboard focuses on site management. You can add content, photos, and see if your site needs any theme or plugin updates.
The Backups tab lets you manage your existing backups. Backups occur automatically and you can also restore a previous site backup from this screen too.
Next, you can manage your hosting settings by clicking the Settings tab.
Here, you’ll see relevant server and site information at a glance, like your WordPress and PHP versions, data center location, and enable the built-in CDN.
You can also add domains, upgrade your plan, and flush your server cache. If your plan allows it, you can create and manage staging sites too.
That’s really about it. It’s not the most advanced hosting dashboard out there. But it’s beginner-friendly and lets you do just enough to launch a site.
Speed and Performance Test Results
Now, let’s take a look at how these two WordPress hosts perform in real-time.
I used the Astra theme with the same image-heavy imported demo content to compare these two hosts.
I used GTMetrix, with the server location in Vancouver, CA, to test. Then, I ran five separate speed tests spread across a few hours and averaged the results.
WP Engine
Based on the average, the WP Engine test site had a Largest Contentful Paint (LCP) time of 364 ms, which is very fast.
GoDaddy
For GoDaddy, the average Largest Contentful Paint (LCP) time was 562 ms, which comes in second to WP Engine.
Security and Reliability Breakdown
With the number of online threats only growing by the day, you want to not only make sure your site is secure but your server too. Let’s see how these two hosts handle WordPress security.
WP Engine
No matter which WP Engine plan you choose, you’re going to get a robust set of security features. You get things like threat detection and site monitoring, along with automated WordPress core and theme updates.
Every plan includes a free SSL certificate along with the WP Engine custom firewall that automatically directs bad traffic away from the server.
You also have the option to upgrade your security even further with the Global Edge Security add-on. This takes security to the next level and includes a WordPress-specific WAF, advanced Cloudflare protection, and smart routing features.
You don’t need the upgrade for rock-solid WordPress security, but if you have the budget it’ll make your site basically impenetrable while giving you a speed boost.
GoDaddy
GoDaddy doesn’t have as robust security features as WP Engine, but there are regular malware scans and removal, a Web Application Firewall (WAF), and automated website backups. Plus, they disallow certain WordPress plugins that open your site to security risks. Every plan also includes a free SSL certificate.
Since GoDaddy acquired Sucuri, you get free access to this plugin. It gives you more control over your website and can be managed within your WordPress dashboard. Although you’ll have to do more on your own to harden your security, it’s a nice add-on feature.
Customer Support Experience
No matter your level of tech skills, there will probably come a time when you need to rely on customer support. You want to be sure they’re both knowledgeable and responsive so you can lean on them when it matters most.
Here’s how both of these host’s customer support stacks up:
WP Engine
First, with WP Engine the support channels you get will depend on your tier of hosting. The lowest tier of hosting only offers live chat support, while in all other tiers, you get phone and live chat.
There’s also an in-depth knowledge base you can search through that’ll walk you through solving most of your website issues.
Overall, the support team was very fast and thorough with their responses. I pinged live chat during different times of the day and the response was the same. You can reach the live chat tool directly from your hosting dashboard.
GoDaddy
GoDaddy offers 24/7 support via phone and live chat support Monday through Friday. To get in touch with customer support you can click the Contact Us button and message their support team.
When chatting with a support agent, they were very fast with responding, but their responses were not always accurate, or they didn’t quite understand the questions I was asking. The phone support was much better, and the support team was able to answer questions quickly.
There is an option to pay for additional premium WordPress support. For a monthly fee, you’ll get a team of WordPress experts who can fix site problems, manage admin tasks, and optimize your site for performance.
Pricing Breakdown and Value for Money
Now, you’re probably wondering: Which managed WordPress hosting platform is going to be right for my budget?
Below, we take a look at their pricing options:
WP Engine
To start, WP Engine is going to be the more expensive of the two options. Especially, when you consider the add-ons that will up the monthly (or yearly) price you pay.
WP Engine has five different pricing tiers. Every plan includes 24/7 support, an SSL certificate, backups, a CDN, and caching. You also get access to 10 premium WordPress themes.
The big differences between each plan are the number of sites and visitors, and the total amount of storage and bandwidth you get.
Here’s what the full pricing breakdown looks like:
For this WP Engine vs GoDaddy comparison, we used the Startup plan, which starts at $20 per month when paid yearly.
The Professional plan will probably be the best for most users since it supports higher levels of traffic, sites, bandwidth, and storage. This gives you more flexibility when growing your site.
Finally, there are a variety of add-ons you can purchase to improve your WordPress hosting experience. You can add high-level site monitoring and alerts, automated plugin updates, advanced security, and even more premium WordPress site-building tools.
These range from $50 per site per year all the way up to $300 per year.
GoDaddy
The pricing for GoDaddy managed WordPress hosting is much cheaper across the board. Even the most expensive plan is still going to be cheaper than the Startup plan offered by WP Engine.
However, before you scroll to the prices below, keep in mind that it’s for a single site. So, if you’re hosting multiple sites, then the price will increase.
Most of the plans offer similar features. The biggest difference is the higher plans offer more storage, plus one-click staging, and a WordPress code optimizer on the highest plan.
Here’s how it breaks down:
The only add-on during checkout is a free Microsoft Office 365 email, but this is only included if you pay on a yearly basis.
Conclusion and Final Verdict
Now comes the question of the day: Which should you choose WP Engine or GoDaddy?
Ultimately, it comes down to how big of a budget you have for hosting. Because, WP Engine simply offers higher-quality hosting, built for WordPress sites.
You have better performance, more advanced developer features, bundled caching and CDN, free SSL certificates, and free StudioPress themes.
However, you will end up paying more for all of these features. The cheapest WP Engine plan is $20 per month (with yearly plan), while the cheapest GoDaddy plan is $8.99 per month (when paid yearly). If you don’t have much to invest into hosting, you can always get started with a cheaper shared host, then upgrade to WP Engine’s managed WordPress hosting once your site gets traffic and earns money.
Keep in mind, that no matter which plan you choose, you can always take advantage of the money-back guarantee if it’s not the right fit. WP Engine gives you 60 days, while GoDaddy has a 30-day money-back guarantee (if you’ve paid for the yearly plan).
WP Engine vs GoDaddy Managed WordPress Hosting FAQ’s
What are the main differences between WP Engine and GoDaddy?
At the core, WP Engine and GoDaddy both offer WordPress hosting. The biggest differences are price, performance, security, and quality of support. GoDaddy is going to be the cheapest option, however, WP Engine has better performance, security options, and support options.
How does the performance of WP Engine compare to GoDaddy?
WP Engine and GoDaddy are both very fast hosts. However, our speed tests found that WP Engine had superior performance.
Which provider offers better security features for WordPress sites?
Both offer features that protect your WordPress site and keep you safe. However, WP Engine nudges out GoDaddy with its built-in security functionality and Global Edge Security add-on.
How does the customer support of WP Engine stack up against GoDaddy?
Overall, WP Engine’s support team was able to answer questions more effectively and was very helpful. Although, GoDaddy does offer phone support for its lowest pricing tier.
Are WP Engine’s plans more cost-effective than GoDaddy’s?
GoDaddy’s plans are cheaper than WP Engine across the board. WP Engine’s cheapest plan costs $20.00 per month, while with GoDaddy a similar plan will be $8.99. So, GoDaddy does provide a solid value for the money, but WP Engine has higher quality hosting.
Which hosting provider offers a better user experience and interface?
Overall, they’re both pretty equal in terms of user experience. Both dashboards are easy to navigate and find what you’re looking for. WP Engine offers more options and greater control, while GoDaddy lets you do less and is more oriented towards beginners.
Which hosting provider is recommended for different types of WordPress users?
In most cases, WP Engine will be the superior WordPress hosting provider. If your site gets a good volume of traffic, security and speed are a concern, or you’re hosting multiple sites, then WP Engine is a great choice. While, GoDaddy can be a solid host for those who are on a budget or just getting started growing their WordPress sites.
How to Create Linkable Content to Attract Backlinks
Nothing converts like search traffic. And the best way to get more of it is to create linkable content that attracts backlinks organically!
Backlinks have been at the core of Google’s algorithm from day 1. And they are still the most powerful ranking signal.
So no digital marketing strategy can ignore that. This webinar goes into all kinds of content creation and marketing tactics that can attract backlinks naturally without running into any risks with Google.
Join us as our guest expert Ann Smarty shares how to create linkable content to attract backlinks. Register here now!
DATE: Wednesday, Sep 20, 2023
TIME: 2 p.m. Central
Who is Ann Smarty?
Ann Smarty is the founder of SEOsmarty and Viral Content Bee. She is an author for and the former editor-in-chief of Search Engine Journal and a contributor to prominent publications, including Make Use Of and Mashable.
Her popular X / Twitter chat #VCBuzz. Started in 2012, loyal fans meet every Tuesday at 11:00 a.m. Central. Sometimes there are guest experts.
More recently, #VCBuzz has been focusing on encouraging stronger collaboration and monetization methods.
Ann is also an active member and regularly mentors other members of the BizSugar Mastermind Community. Also, she has been in the SEO industry for two decades.
The Webinars she has done with BizSugar are available online:
Ann is one of our most popular experts, so even if you can’t make the live event, register here to be notified when the video replay is available.
What Does SEO Smarty Offer?
Through her site SEOSmarty, Ann offers SEO consulting services. They include:
Infographic Link Building
Content Marketing and PR Services
Guest Blogging Consulting
Ann has contributed content on dozens of major sites as you can see in her portfolio. She’s been a major presence on social media, often from the time a new platform appears.
And she is well known as a speaker at SEO events. You can see her interviews across the internet.
Ready to Find Out How to Create Linkable Content?
This is a webinar you won’t want to miss, so why not register here now?
Why Challenges, Chats and Webinars?
Every month, the BizSugar Mastermind has a challenge which is the theme for the chats and webinars that month. For September 2023, our them is Unleashing Proven Strategies.
42 Extremely Useful Tricks for the WordPress Functions File
Are you wondering what you can do with the WordPress functions file?
All WordPress themes come with a functions.php file. This file acts as a plugin, allowing theme developers and general users to add custom code in WordPress easily.
In this article, we will show you some useful tricks for the WordPress functions file.
It acts as a plugin and allows theme developers to define theme features. Users can also use it to add their custom code snippets in WordPress.
However, keeping custom code in your theme’s functions file is not the best way to save your customizations. If you update your theme, then the functions.php file will be overwritten, and you will lose your custom code snippets.
Instead, we recommend everyone use WPCode, a free plugin that lets you insert code snippets into your WordPress website without editing any theme, plugin, or core WordPress files.
The best part is that all your custom code is saved separately, so any WordPress updates won’t remove them.
As a bonus, the WPCode plugin has an extensive library of pre-configured code snippets (including many on this list). You can deploy these code snippets with a few clicks.
Having said that, here is a list of items we will cover in this article. You can jump to one that interests you or simply follow along:
How to Add These Code Snippets to Your Website
Before we begin, let’s look at how to add the code snippets in this article to your WordPress functions file.
1. Add Custom Code to Functions File Using WPCode (Recommended)
Upon activation, go to Code Snippets » + Add Snippet page. You’ll see WPCode’s code library with many helpful custom code snippets already added.
If your code snippet does the same thing as of the snippets in the library, then you can try out the one already added there.
Alternatively, click the ‘blank snippet’ link to continue adding your custom code snippet.
On the next screen, provide a title for your custom code. This could be anything that helps you identify what this code snippet does.
Next, you need to choose the ‘Code Type’. If you are adding a code that works in the functions.php file, then you must select ‘PHP Snippet’.
Below that, you need to copy and paste your custom code into the ‘Code Preview’ box.
Finally, you need to set your snippet as ‘Active’ and click the ‘Save Snippet’ button.
Your saved snippet will now run like it would if you had added it to the functions.php file.
You can repeat the process to add more snippets when needed. You can also deactivate a snippet without deleting it.
2. Add Custom Code Directly to the Functions File
The WPCode method is always better than adding code to the theme’s functions file.
However, some users may be writing code for a client’s custom WordPress theme or simply prefer to add code to the functions.php file.
In that case, here is how you can add code to your WordPress theme’s functions.php file.
First, connect to your WordPress website using an FTP client. Once connected, navigate to the /wp-content/themes/your-wordpress-theme/ folder.
There you will find the functions.php file. Simply right-click and select to edit or download the file to your computer for editing.
You can edit it using any plain text editor like Notepad or TextEdit.
Then, scroll down to the bottom of the functions.php file and paste your code snippet there. You can save your changes and upload the updated functions.php file to your theme folder.
You can now visit your WordPress website to see your custom code in action.
Now, let’s take a look at 42 different useful tricks for the WordPress functions file.
Want to white-label your WordPress admin area? Adding a custom dashboard logo is the first step in the process.
First, you’ll need to upload your custom logo to your theme’s images folder as custom-logo.png. Your custom logo should be in a 1:1 ratio (a square image) in 16×16 pixels.
After that, you can add this code to your theme’s functions file or as a new WPCode snippet:
The footer in the WordPress admin area shows the message ‘Thank you for creating with WordPress.’ You can change it to anything you want by adding this code:
function remove_footer_admin () {
echo 'Fueled by <a href="http://www.wordpress.org" target="_blank">WordPress</a> | WordPress Tutorials: <a href="https://www.wpbeginner.com" target="_blank">WPBeginner</a></p>';
}
add_filter('admin_footer_text', 'remove_footer_admin');
Feel free to change the text and links that you want to add. Here is how it looks on our test site.
4. Add Custom Dashboard Widgets in WordPress
You probably have seen the widgets that many plugins and themes add to the WordPress dashboard. You can add one yourself by pasting the following code:
add_action('wp_dashboard_setup', 'my_custom_dashboard_widgets');
function my_custom_dashboard_widgets() {
global $wp_meta_boxes;
wp_add_dashboard_widget('custom_help_widget', 'Theme Support', 'custom_dashboard_help');
}
function custom_dashboard_help() {
echo '<p>Welcome to Custom Blog Theme! Need help? Contact the developer <a href="mailto:[email protected]">here</a>. For WordPress Tutorials visit: <a href="https://www.wpbeginner.com" target="_blank">WPBeginner</a></p>';
}
You can simply add a copyright date by editing the footer template in your theme. However, it will not show when your site started, and it will not automatically change the following year.
This code can add a dynamic copyright date in the WordPress footer:
After adding this function, you’ll need to open your footer.php file and add the following code where you would like to display the dynamic copyright date:
<?php echo wpb_copyright(); ?>
This function looks for the date of your first post and the date of your last post. It then returns the years wherever you call the function.
Tip: If you are using the WPCode plugin, then you can combine the two code snippets. After that, choose the ‘Site Wide Footer’ location in the ‘Insertion’ section of the snippet settings. This will automatically display the copyright date in the footer without editing your theme’s footer.php file.
One way to do this is by using the wp-config.php file. However, if you do that, then you cannot set the correct address on the settings page. The WordPress URL and Site URL fields will be locked and uneditable.
Instead, just add this code to your functions file to fix this:
Don’t forget to replace example.com with your domain name.
Once logged in, you can go to the Settings page in the WordPress admin area and set the URLs.
After that, you should remove the code you added to the functions file or WPCode. Otherwise, it will keep updating those URLs whenever your site is accessed.
9. Add Additional Image Sizes in WordPress
WordPress automatically generates several image sizes when you upload an image. You can also create additional image sizes to use in your theme.
Simply add this code to your theme’s functions file or as a WPCode snippet:
Do you want to add extra fields to your author profiles in WordPress? You can easily do that by adding this code to your functions file or as a new WPCode snippet:
12. Adding Widget-Ready Areas or Sidebars in WordPress Themes
This is one of the most used code snippets, and many developers already know about adding widget-ready areas or sidebars to WordPress themes. But it deserves to be on this list for those people who don’t know.
You can paste the following code in your functions.php file or as a new WPCode snippet:
Have you seen blogs that add their advertisements in their RSS feeds below each post? You can accomplish this easily with a simple function. Just paste the following code:
function wpbeginner_postrss($content) {
if(is_feed()){
$content="This post was written by Syed Balkhi ".$content.'Check out WPBeginner';
}
return $content;
}
add_filter('the_excerpt_rss', 'wpbeginner_postrss');
add_filter('the_content', 'wpbeginner_postrss');
The post thumbnail or featured images are usually only displayed within your site design. You can easily extend that functionality to your RSS feed with the following code:
Hackers can use login errors to guess whether they entered the wrong username or password. By hiding login errors in WordPress, you can make your login area and WordPress website more secure.
Simply add the following code to your theme’s functions file or as a new WPCode snippet:
function no_wordpress_errors(){
return 'Something is wrong!';
}
add_filter( 'login_errors', 'no_wordpress_errors' );
Now, users will see a generic message when they enter an incorrect username or password.
WordPress allows users to log in with their username or email address. You can easily disable login by email in WordPress by adding this code to your functions file or as a new WPCode snippet:
Pro Tip: Instead of giving up on WordPress search, we recommend trying out SearchWP. It is the best WordPress search plugin on the market that allows you to add a powerful and customizable search feature to your website.
Sometimes you may publish an article with a grammatical error or spelling mistake.
The mistake goes live and is distributed to your RSS feed subscribers. If you have email subscriptions on your WordPress blog, then those subscribers will also get a notification.
Simply add this code to your theme’s functions file or as a new WPCode snippet to delay posts in your RSS feed:
function publish_later_on_feed($where) {
global $wpdb;
if ( is_feed() ) {
// timestamp in WP-format
$now = gmdate('Y-m-d H:i:s');
// value for wait; + device
$wait="10"; // integer
// http://dev.mysql.com/doc/refman/5.0/en/date-and-time-functions.html#function_timestampdiff
$device="MINUTE"; //MINUTE, HOUR, DAY, WEEK, MONTH, YEAR
// add SQL-sytax to default $where
$where .= " AND TIMESTAMPDIFF($device, $wpdb->posts.post_date_gmt, '$now') > $wait ";
}
return $where;
}
add_filter('posts_where', 'publish_later_on_feed');
In this code, we used 10 minutes as $wait or delay time. Feel free to change this to any number of minutes you want.
19. Change Read More Text for Excerpts in WordPress
Do you want to change the text that appears after the excerpt in your posts? Simply add this code to your theme’s functions file or as a new WPCode snippet:
function modify_read_more_link() {
return '<a class="more-link" href="' . get_permalink() . '">Your Read More Link Text</a>';
}
add_filter( 'the_content_more_link', 'modify_read_more_link' );
Not all websites need RSS feeds. If you want to disable RSS feeds on your WordPress site, then add this code to your theme’s functions file or as a new WPCode snippet:
function new_excerpt_more($more) {
global $post;
return '<a class="moretag"
href="'. get_permalink($post->ID) . '">Your Read More Link Text</a>';
}
add_filter('excerpt_more', 'new_excerpt_more');
If you have forgotten your WordPress password and email, then you can add an admin user by adding this code to your theme’s functions file using an FTP client:
If you run a multilingual website, then WordPress displays a language selector on the login page. You can easily disable it by adding the following code to your functions.php file or as a new WPCode snippet:
24. Show the Total Number of Registered Users in WordPress
Do you want to show the total number of registered users on your WordPress site? Simply add this code to your theme’s functions file or as a new WPCode snippet:
function wpb_user_count() {
$usercount = count_users();
$result = $usercount['total_users'];
return $result;
}
// Creating a shortcode to display user count
add_shortcode('user_count', 'wpb_user_count');
This code creates a shortcode that allows you to display the total number of registered users on your site.
Now you just need to add the shortcode [user_count] to your post or page where you want to show the total number of users.
Do you want to exclude specific categories from your WordPress RSS feed? You can add this code to your theme’s functions file or as a new WPCode snippet:
function exclude_category($query) {
if ( $query->is_feed ) {
$query->set('cat', '-5, -2, -3');
}
return $query;
}
add_filter('pre_get_posts', 'exclude_category');
26. Disable URL Links in WordPress Comments
By default, WordPress converts a URL into a clickable link in comments.
You can stop this by adding the following code to your functions file or as a new WPCode snippet:
27. Add Odd and Even CSS Classes to WordPress Posts
You may have seen WordPress themes using an odd or even class for WordPress comments. It helps users visualize where one comment ends and the next one begins.
You can use the same technique for your WordPress posts. It looks aesthetically pleasing and helps users quickly scan pages with lots of content.
Simply add this code to your theme’s functions file:
28. Add Additional File Types to Be Uploaded in WordPress
By default, WordPress allows you to upload a limited number of the most commonly used file types. However, you can extend it to allow other file types.
Just add this code to your theme’s functions file:
On the other hand, if you want to quickly change this to a real email address, then you can add the following code in your functions file or as a new WPCode snippet:
// Function to change email address
function wpb_sender_email( $original_email_address ) {
return '[email protected]';
}
// Function to change sender name
function wpb_sender_name( $original_email_from ) {
return 'Tim Smith';
}
// Hooking up our functions to WordPress filters
add_filter( 'wp_mail_from', 'wpb_sender_email' );
add_filter( 'wp_mail_from_name', 'wpb_sender_name' );
Don’t forget to replace the email address and name with your own information.
The problem with this method is that WordPress is still using the mail() function to send emails, and such emails are most likely to end up in spam.
If you run a multi-author site and want to showcase author bios at the end of your posts, then you can try this method.
Start by adding this code to your functions file or as a new WPCode snippet:
function wpb_author_info_box( $content ) {
global $post;
// Detect if it is a single post with a post author
if ( is_single() && isset( $post->post_author ) ) {
// Get author's display name
$display_name = get_the_author_meta( 'display_name', $post->post_author );
// If display name is not available then use nickname as display name
if ( empty( $display_name ) )
$display_name = get_the_author_meta( 'nickname', $post->post_author );
// Get author's biographical information or description
$user_description = get_the_author_meta( 'user_description', $post->post_author );
// Get author's website URL
$user_website = get_the_author_meta('url', $post->post_author);
// Get link to the author archive page
$user_posts = get_author_posts_url( get_the_author_meta( 'ID' , $post->post_author));
// Get User Gravatar
$user_gravatar = get_avatar( get_the_author_meta( 'ID' , $post->post_author) , 90 );
if ( ! empty( $display_name ) )
$author_details="<p class="author_name">About " . $display_name . '</p>';
if ( ! empty( $user_description ) )
// Author avatar and bio will be displayed if author has filled in description.
$author_details .= '<p class="author_details">' . $user_gravatar . nl2br( $user_description ). '</p>';
$author_details .= '<p class="author_links"><a href="'. $user_posts .'">View all posts by ' . $display_name . '</a>';
// Check if author has a website in their profile
if ( ! empty( $user_website ) ) {
// Display author website link
$author_details .= ' | <a href="' . $user_website .'" target="_blank" rel="nofollow noopener">Website</a></p>';
} else {
// if there is no author website then just close the paragraph
$author_details .= '</p>';
}
// Pass all this info to post content
$content = $content . '<footer class="author_bio_section" >' . $author_details . '</footer>';
}
return $content;
}
// Add our function to the post content filter
add_action( 'the_content', 'wpb_author_info_box' );
// Allow HTML in author bio section
remove_filter('pre_user_description', 'wp_filter_kses');
Next, you will need to add some custom CSS to make it look better.
XML-RPC is a method that allows third-party apps to communicate with your WordPress site remotely. This could cause security issues and can be exploited by hackers.
To turn off XML-RPC in WordPress, add the following code to your functions file or as a new WPCode snippet:
WordPress uses a modern and intuitive editor for writing content and editing your website. This editor uses blocks for commonly-used content and layout elements, which is why it’s called the Block Editor.
However, you may need to use the older Classic Editor in some use cases.
The easiest way to disable the block editor is by using the Classic Editor plugin. However, if you don’t want to use a separate plugin, then just add the following code to your functions file or as a new WPCode snippet:
WordPress switched from classic widgets to block widgets in WordPress 5.8. The new block widgets are easier to use and give you more design control than classic widgets.
However, some users may still want to use classic widgets. In that case, you can use the following code in your theme’s functions file or as a new WPCode snippet:
When visitors view a post or page on your WordPress blog, your WordPress theme will show the date the post was published. This is fine for most blogs and static websites.
However, WordPress is also used by websites where old articles are regularly updated. In these publications, displaying the date and time the post was last modified is essential.
You can show the last updated date using the following code in your theme’s functions file or as a new WPCode snippet:
$u_time = get_the_time( 'U' );
$u_modified_time = get_the_modified_time( 'U' );
// Only display modified date if 24hrs have passed since the post was published.
if ( $u_modified_time >= $u_time + 86400 ) {
$updated_date = get_the_modified_time( 'F jS, Y' );
$updated_time = get_the_modified_time( 'h:i a' );
$updated = '<p class="last-updated">';
$updated .= sprintf(
// Translators: Placeholders get replaced with the date and time when the post was modified.
esc_html__( 'Last updated on %1$s at %2$s' ),
$updated_date,
$updated_time
);
$updated .= '</p>';
echo wp_kses_post( $updated );
}
By default, WordPress displays the admin bar at the top when a logged-in user views your website.
You can disable the admin bar for all users except site administrators. Simply add the following code to your functions file or as a new WPCode snippet:
/* Disable WordPress Admin Bar for all users */
add_filter( 'show_admin_bar', '__return_false' );
WordPress displays a ‘Howdy Admin’ greeting in the WordPress dashboard. ‘Admin’ is replaced by the logged-in user’s name.
You can change the default greeting to your own by adding the following code in your functions file or as a new WPCode snippet:
function wpcode_snippet_replace_howdy( $wp_admin_bar ) {
// Edit the line below to set what you want the admin bar to display intead of "Howdy,".
$new_howdy = 'Welcome,';
$my_account = $wp_admin_bar->get_node( 'my-account' );
$wp_admin_bar->add_node(
array(
'id' => 'my-account',
'title' => str_replace( 'Howdy,', $new_howdy, $my_account->title ),
)
);
}
add_filter( 'admin_bar_menu', 'wpcode_snippet_replace_howdy', 25 );
WordPress comes with a built-in editor where you can edit plugin files. You can see it by going to the Plugins » Plugin File Editor page.
Similarly, WordPress also includes a file editor for classic themes at Appearance » Theme File Editor.
Note: If you use a block theme, then the theme file editor is not visible.
We don’t recommend using these editors for making changes to your theme or plugin. A tiny mistake in code can make your website inaccessible to all users.
To disable the plugin/theme editor, add the following code to your functions file or as a WPCode snippet:
// Disable the Plugin and Theme Editor
if ( ! defined( 'DISALLOW_FILE_EDIT' ) ) {
define( 'DISALLOW_FILE_EDIT', true );
}
Managing events and workshops in my undergrad days was quite an adventure. I still recall the hours I spent struggling with different tools, trying to make the event management smoother. We relied on WordPress to handle our websites and Notion to manage event vendors and speakers.
Getting that data to work seamlessly on WordPress was a real challenge. It involved a lot of manual work, copying, and pasting, and usually ended up causing mistakes or duplicated info. Every new event meant a trade-off between getting the right data or spending endless hours tweaking things. Neither option was ideal, and it was taking a toll on the quality of our events.
But then, I learned about Notion WP Sync, a plugin that integrates with WordPress and Advanced Custom Fields. These tools claimed they could bridge the gap between Notion’s flexibility and WordPress’s power, making event management a breeze. The idea of effortlessly syncing participant data sounded like a dream.
This blog post will explore how I tackled event planning with Notion and WordPress. We will use the following tools:
Notion WP Sync – You must have the Notion WP Sync Pro+ version.
These tools help streamline your event management process, automate data synchronization, and provide a seamless experience for event organizers and attendees. So, let’s dive in and discover how you can take your event sign-ups to the next level!
Setting Up Notion
Within the Notion platform, a database serves as a versatile tool that empowers users to systematically arrange, store, and oversee information. In contrast to conventional textual documents, Notion’s databases offer a more engaging and visual approach to managing data.
These databases can be displayed in diverse formats, including tables, boards (similar to those found in Trello), calendars, galleries, or lists.
To initiate your journey with Notion, it is advisable to establish your data within a table structure. Notion has provided a tutorial on crafting a Notion database if you haven’t done this yet.
The Manage Event Vendors database with the fields shown below was created and used for this study.
Setting Up The Advanced Custom Fields Plugin
ACF allows you to add custom fields to your WordPress edit screens. These custom fields can be used to collect and display more specific information than what is typically allowed by WordPress’s default post editor.
ACF is particularly useful for developers looking to create more complex websites requiring unique data forms.
Before you set up your connection to WordPress, you will need to create the CPT and any fields that will be mapped. Here, you can find tutorials for setting up your CPT and custom fields.
For this article, we created a field group, “Event Vendors,” with the fields “Vendor Name,” “Vendor eMail,” “Vendor URL,” and “Vendor Specialty.”
Connecting Notion to WordPress with Notion WP Sync
Notion WP Sync allows you to connect your Notion workspace to a WordPress website. The main purpose of this tool is to sync content between Notion and your WordPress site so you can create, edit, and manage content on Notion and have it automatically updated on your WordPress website.
You will need to purchase Notion WP Sync Pro+. Notion WP Sync allows mapping fields from Notion to Field Groups set up in WordPress by ACF.
Mapping your database to WordPress
Once you create your connection, you will map the fields in your Notion Database to the ACF custom fields as well as post fields in your WordPress site.
Sync your connection; navigate to the post type setup, and you will see the new content shown.
Displaying your content can be achieved by integrating your fields and data into your site’s templates.
Tip: Before you can apply an Elementor Template to a content type, you must select the post type in your Elementor Settings.
Now that you have activated your page builder for your Post Type, you can begin building your templates.
At this point, you’re set up to watch the automation between Notion and WordPress make some magic!
Team members who use Notion to maintain their lists and project information now have a work area that they are comfortable moving around in, while your front information that is relevant for visitors is easily and automatically shown on your WordPress site.
Conclusion
Efficient vendor management is essential for event organizers to ensure a smooth and successful event. You can handle vendor applications, collect relevant information, and organize the data for easy access for later use.
Notion WP Sync and ACF provide event organizers with a streamlined solution for managing vendors and speakers. Event organizers can centralize and automate vendor and speaker management by integrating Notion with WordPress, a popular content management system.
FAQ’s
How can I use Notion to enhance event sign-ups?
Notion WP Sync is a powerful integration that bridges the gap between your WordPress website and Notion workspace. It allows seamless synchronization of event data, enabling you to manage event sign-ups and details in Notion while displaying them on your WordPress site. This integration streamlines event management, enhances data accuracy, and provides a centralized platform for efficient event sign-ups.
Is this integration suitable for both small-scale and large-scale events?
Yes, the synergy between Notion WP Sync and Advanced Custom Fields is adaptable to events of various scales. Whether you’re organizing a small workshop, a medium-sized conference, or a large-scale festival, this integration offers flexibility in designing tailored sign-up forms and managing event-related data. You can customize the ACF fields based on the complexity of your event, ensuring that the registration process aligns with your unique requirements, regardless of event size.
How to Boost Customer Retention with SMS Marketing – Blend Commerce
Imagine this: You’ve built an online empire, offering a diverse range of products that captivate your target audience. Your website is polished to perfection, your product selection is unparalleled, and your commitment to customer service is unwavering. Yet, despite your best efforts, customer retention seems to be slipping through your grasp. You’ve tried everything, from thousands of email campaigns to even hiring a full time TikTok reel maker, and still, your customers remain elusive. It’s a clichéd millennial love story.
But, fear not, your failed attempts at love are over. Today, we’re here to introduce you to a game-changing solution: SMS marketing. This is not just another shiny trick up our sleeves; it’s a practical and data-driven approach that has proven to deliver remarkable results.
No more relying solely on conventional methods or praying for a stroke of luck. It’s time to rewrite the script and turn your tale of fleeting customer loyalty into a captivating, long-lasting connection. With its power to reach customers directly and create personal, engaging experiences, SMS marketing becomes your most powerful tool in the battle for customer retention. So, if you’re ready, join us as we guide you through practical techniques, industry insights, and real-life examples that empower you to optimise customer retention using SMS!
SMS marketing has become a popular and effective method for businesses to connect with their customers on a personal level. By leveraging the power of SMS, you can communicate directly with your audience, ensuring your message gets noticed in a cluttered digital landscape. Unlike other marketing channels, SMS offers an unparalleled level of immediacy. With high open rates and quick response times, SMS messages have the power to capture your customers’ attention in real-time. Whether it’s delivering time-sensitive offers, important updates, or personalised recommendations, SMS allows you to engage your customers at the right moment, ensuring your message doesn’t get lost in the noise.
So, how do you do this? Well, luckily for you, there are many platforms and integrations that help you connect with your customers in this way. Let’s explore how KlaviyoSMS, a powerful SMS marketing tool, can help you create a cohesive and impactful customer retention strategy.
KlaviyoSMS, offered in both the UK and the US, is a powerful tool that allows you to leverage the benefits of SMS marketing in conjunction with your existing email marketing strategy. Rather than viewing email and SMS marketing as competing channels, it’s important to recognise their synergistic potential. By integrating KlaviyoSMS with your email marketing efforts, you can create a cohesive and holistic approach that maximises customer engagement and retention.
KlaviyoSMS can be used seamlessly within Klaviyo flows, enabling you to incorporate SMS messages into your automated workflows. This integration opens up a world of possibilities to deliver timely and personalised SMS messages based on customer behaviour, preferences, and lifecycle stages. By combining the power of email and SMS, you can create a multi-channel experience that keeps your customers engaged and connected at every touchpoint.
Even if you’re not using KlaviyoSMS specifically, the principles of SMS marketing can still be applied in conjunction with your email marketing strategy. By strategically incorporating SMS messages into your customer journey, you can enhance the effectiveness of your campaigns and flows and deepen customer relationships.
To maximise the impact of SMS marketing on customer retention, it’s essential to implement effective strategies and flows. Let’s explore some tried-and-true techniques that can help you keep your customers engaged and coming back for more:
Welcome Series
The first impression matters! Create a warm and engaging welcome series to introduce new customers to your brand. Craft a personalised SMS thanking them for choosing your store and provide a special incentive to encourage their next purchase. This not only makes a positive impact but also sets the stage for a long-lasting customer relationship.
Abandoned Cart
Turn abandoned carts into completed orders! Set up automated SMS reminders for customers who left items in their carts. Craft persuasive messages that highlight the benefits of the products and include a limited-time incentive to entice them to return and complete the purchase. This gentle nudge can significantly increase your conversion rates and revenue.
Order Confirmation & Shipping Updates
Waiting for an order can feel like watching paint dry. But with SMS, you can keep your customers in the loop every step of the way with timely SMS notifications. Send them order confirmations that make them feel confident about their purchase, shipping updates that build anticipation, and delivery notifications for when their package finally arrives.
Don’t forget to include tracking links so they can track their parcels right from their fingertips. Oh, and here’s a sneaky tip: Encourage them to share their excitement on social media too. That way, you not only keep them in the loop but also boost your brand visibility and create a buzz that can’t be ignored!
Personalised Recommendations
We all love that warm, fuzzy feeling of being understood, don’t we? Well, get ready to make your customers feel like you’ve got a sixth sense for their preferences. Utilise the power of customer data to send targeted SMS messages with personalised product recommendations!
Based on a customer’s purchase history, browsing behaviour, and preferences, you can deliver tailored SMS messages suggesting related products that are so spot-on, it’s almost like you’re reading their minds.This level of personalisation not only boosts customer engagement but also drives cross-selling opportunities.
Back in Stock
There’s nothing worse than finding out your favourite product is out of stock. Your customers feel the same, except you can give them what you never had – a timely message that lets them know their desired items are back in action. By showing them that you care about their needs and keeping them in the loop, you’ll keep them engaged and eager to hit that “Add to Cart” button as soon as their items make a return.
Loyalty Programs and Exclusive Offers
Who doesn’t love feeling special? Spoil your loyal customers with exclusive SMS offers and early access to sales that make them feel like they’re part of an elite club. Think of it as rolling out the red carpet for your most dedicated fans. By rewarding their continued patronage, you’ll create a sense of exclusivity and make them feel appreciated.
And why stop there? Consider implementing a loyalty program that showers them with perks and rewards for their unwavering loyalty. It’s like a virtual hug that says, “Thank you for being awesome.” And trust us, that kind of love goes a long way in fostering a long-term relationship that keeps them coming back for more of what you have to offer.
Multi-Channel Flows
SMS doesn’t have to exist in isolation. It can be seamlessly integrated with email in a single flow to ensure ultimate personalisation and engagement. Imagine a scenario where a customer receives an email highlighting a new product, and shortly after, they receive an SMS with a limited-time discount for that product. By combining the power of email and SMS in one flow, you create a cohesive customer experience that reinforces your message and encourages action.
Additionally, you can incorporate SMS as a trigger within your email flows to enhance the effectiveness of your campaigns. For example, after a customer makes a purchase, you can send a follow-up email to thank them and include an SMS with a special offer for their next purchase, like a free product. This integrated approach keeps customers engaged across multiple touchpoints and maximises the chances of conversion and retention.
To make the most of your SMS marketing efforts and boost customer retention, it’s essential to follow some best practices. Here are key guidelines to keep in mind:
Permission-Based Marketing
Always obtain explicit consent before sending SMS messages to your customers. Implement a double opt-in process to confirm their interest and avoid any potential complaints. Respecting their privacy builds trust and strengthens the relationship.
Timing is Everything
Respect your customers’ time and space by scheduling your SMS messages at appropriate times. Avoid sending messages during late-night hours or at times when they are unlikely to engage. By choosing the right timing, you increase the chances of your message being seen and acted upon.
Concise and Engaging Content
Create SMS messages that are short, to the point, and attention-grabbing. With limited character space, every word counts. Inject a touch of creativity and personality into your messages to make them memorable and enjoyable to read. Engaging content stands out and keeps customers interested.
Opt-Out and Opt-In Options
Make it easy for customers to unsubscribe from your SMS marketing list if they no longer wish to receive messages. Similarly, provide a clear and straightforward opt-in process for new customers to join your SMS list. Honouring customer preferences builds trust and shows that you value their choices.
Ready to turn your relationship history with customers around? You’re in the right place.
With our industry expertise and creative approach, we’ll help you develop a winning SMS strategy that keeps your customers engaged and loyal. We understand the power of SMS marketing as a valuable tool in your customer retention arsenal. Whether you’re using KlaviyoSMS or another platform, we’ll show you how SMS can complement your existing email marketing efforts and create a seamless, multi-channel customer experience.
Ready to supercharge your customer retention efforts? Partner with Blend and, together, we’ll create a powerful strategy that keeps customers engaged, loyal, and coming back for more! Get in touch today.
It’s one of the most common questions I hear small business founders and marketers ask. The answer, though simple, might not be that apparent to you if you’re looking at it from a traditional marketing perspective.
Launching, managing, tracking, and growing a company blog – large or small – takes effort and dedicated resources. But there’s a huge value in that when you do it right.
Becoming a content destination adds tremendous value to your web presence. I highlight below some of the requirements and reasons to have a great blog.
People Are Supposed to Read Your Content
The whole point of creating a blog is to attract people to read your content. But are they? And if they aren’t, does that mean you’re doing it wrong and wasting your time?
In order to gauge this, you have to answer this question first: How much time do people spend reading your content?
Your time on a page should average at least 30 to 45 seconds. Anything less means people are barely skimming the content and moving on quickly.
This could be because the content is subpar, poorly formatted, or – possibly the worst offense of all – overly self-promotional.
If your blog content is all about you and your company, your audience won’t want to spend their valuable time reading it.
This information can be found using your GA4 dashboard (inside the “Events” report):
Mind that time-on-site may dramatically change based on the traffic acquisition channel. People coming from social media may be in a hurry to go back to their browsing feeds.
But people coming from search are more likely to read carefully because that’s exactly the answer they were looking for when searching Google.
Great Editorial Content Owns Organic Search
A strong blog can draw hundreds of thousands or even millions of visitors to your website each month. In fact, I’d be hard-pressed to name another cost-effective strategy that has the reach and consistency to drive this volume of top-of-the-funnel, yet still relevant traffic.
Of course, you can do this with paid channels, but you’re going to pay out the nose, and it’s an ad. That’s no fun. Becoming a content destination might be the single best organic search strategy now and in the future.
Google is the king of the world they literally have the highest market cap of any company on the planet as of the date this article was written. Just about any company relies on its precious referral traffic.
And, we’ve all tried to find a way to increase that traffic, sometimes through any means necessary. Text Optimizer is a solid tool to help you improve content quality. It helps you understand the context behind each search query, allowing you to create content that meets your audience’s needs:
Google is constantly challenged to give its users the best possible experience. That’s why they want to rank the best content first. Great pages contribute to a website’s overall ranking credibility.
Google looks at multiple content quality factors including original content quality, page experience, trustworthiness, and even page security (they prefer HTTPS).
They look at content validation factors like who wrote the content (yep, the people creating your content matter) and who linked to the content.
Subject Matter Experts Amplify
When creating a content destination to attract and retain your consumer audience (which can be B2B as well, of course), you should strongly consider the voice behind that content.
Using internal experts is great, and should be part of your strategy. But you can get a tremendous amount of value out of assembling a high-quality external team of contributors.
I’m not talking about low-quality guest posts. It is important to utilize skilled subject matter experts when executing your thoughtful content strategy.
You can transform your brand by leveraging experts to educate your audience. So, I’m talking about aligning yourself with trusted content producers.
It is also a good idea to become a niche authority and contribute to your own blog. Rand Fishkin is a great example of a leader who never stops making their company blog content better.
Another great example is Hari Ravichandran. He keeps investing time in writing books and doing interviews on podcasts and videos. These represent his company’s value proposition and raise his visibility as a thought leader.
Content Destination Results
When you work on becoming a content destination, the result will be:
Better content engagement
More social shares and followers
Earned links and increased rankings
And finally, your brand will become to be regarded as a legitimate content destination / brand publisher, earning the attention of not just your audience but also the media at large.
The digital age has redefined how businesses approach marketing and outreach. In this dynamic landscape, content is not just the king but the entire kingdom.
Small businesses and enterprises alike stand to gain significantly by establishing themselves as a “content destination”.
In essence, becoming a content destination is more than just a marketing strategy; it’s a commitment to excellence and a mission to be at the forefront of thought leadership within your industry.
The question now is not if you should become a content destination but rather when you’ll start.
Unleashing Proven Strategies
This is just one of the Proven Content Strategies our BizSugar Mastermind members are sharing for our Unleashing Proven Strategies Challenge. Ann Smarty is a member and was our guest expert for the Forming Strategic Partnerships and Alliances TipTalk text chat.
Ann is also our Webinar expert on September 20, 2023 at noon Central for How to Create Linkable Content to Attract Backlinks. Register here now.
Put Your Forms On The Map with New Forminator Geolocation Add-On
Our formtastic team’s done it again! Forminator’s new Geolocation Add-on with Google Maps API integration lets you effortlessly gather geolocation data from your form submissions and provide address auto-completion for a smoother user experience.
After releasing the highly anticipated PDF Generator Add-on, we’re proud to announce another powerful addition to our form-building plugin…Geolocation add-on!
If your business needs to collect location information from users, Forminator Pro with Geolocation Add-on is the only form-building plugin you’ll need.
In this post, we’ll look at:
Key Benefits of Using Forminator’s Geolocation Add-on
With Forminator’s Geolocation Add-on enabled, you can enhance forms on your site in the following ways:
Accurate Location Detection
Forminator can precisely pinpoint the user’s location by harnessing the device’s GPS or IP address.
This information is seamlessly integrated into your forms, giving you real-time access to where your users are located.
Moreover, the Geolocation feature includes a convenient address lookup function, allowing users to search for and select their location using postal addresses, city names, or zip codes.
Interactive Map View
One of the standout aspects of the Geolocation feature is its map view. Not only can users see their location on a map but also interact with it.
Users have the option to manually input their location or select it directly from a map marker. This dynamic map view enhances user engagement and makes it easy for users to provide accurate location details.
Customization Options
Forminator’s Geolocation offers a range of customization options to suit your needs. You can configure the display of Google Maps next to your address field, choose whether to position the map above or below the address field, and even adjust the map’s size, ensuring a responsive or custom fit for various devices.
Additionally, you have the flexibility to set a default map location based on specific latitude and longitude coordinates.
Seamless Integration
To utilize the Geolocation feature, simply enter your Google Maps API key in the Geolocation settings, ensuring a seamless and reliable experience for your users.
Global Settings
For ease of use across all your forms, you can enable Geolocation as a default setting on all address fields throughout your site. This simplifies the process of collecting location information from your users.
User-Friendly Configuration
If you require users to provide location access before submitting a form, the “Require access to users’ location” option can be enabled. Additionally, you can customize the error message displayed if users choose not to provide location access.
How To Use Forminator’s Geolocation Add-on
To install and use the Geolocation Add-on, you’ll need to have Forminator Pro installed and activated on your site.
Forminator Pro is included in all paid memberships, so if you’re not a WPMU DEV member yet, consider becoming one by choosing one of our risk-free membership plans.
With Forminator Pro installed, go to the Add-Ons section of the plugin’s menu and click Install.
Once the plugin has been installed, click Configure.
You’ll need to add a valid Google Maps API key to enable and set up geolocation on your forms. Refer to our Forminator Docs for instructions on obtaining this key if you need help with this step.
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Enter your key into the Google Maps API field, switch the toggle on to enable geolocation as the default option for all your new forms (optional), and click the Save button to continue.
Once the API key has been validated and the configuration has been successfully saved, a confirmation message will display briefly on your screen letting you know that you’re all good to go.
Note: You can access additional Geolocation configuration settings for individual forms (e.g. disabling geolocation or making it mandatory for users to provide their location details in order to submit a form) in the Forms > Edit Form > Settings section.
With the addon configured, let’s go through an example of adding Geolocation field to a form.
Adding Geolocation Fields To Forms
In the Forms section, select a form or create a new form and select Edit > Fields.
Select the Address field and click the Insert Fields button.
The Address field is highly customizable and includes a Geolocation tab with advanced options for configuring maps, such as:
Autocomplete: Provides real-time suggestions as users enter an address into the field.
Display address in Map: Displays a map next to the address fields
Map Position: Choose whether to display the map above or below (default) the address field.
Map Size: Set a responsive or custom size for your map.
Default Map Location: Set a default of custom location for your map.
Configure the above settings to suit your needs and to facilitate user interaction with your form maps and a great user experience.
For example, enable autocomplete to display matching locations as users start typing and to fill in the address fields automatically when an address is selected from the options displayed.
Once the browser loads the form page, it will prompt users to give access to their location. Allowing this access will then show the user’s current location on the map and auto complete the address fields.
By simply clicking on different points on the map, users can also change their location and update address fields.
Clicking on different points on the map changes the address on the form fields.
All form information including the user’s geolocation details and a map will also display on Forminator’s submission page.
It’s All About Geolocation, Geolocation, Geolocation
Forminator’s new Geolocation feature empowers you to collect and leverage location information from your form users, gain valuable insights into your audience, whether they are customers, employees, or suppliers, and make more informed business decisions.
Check out this feature in Forminator Pro and if you need any help, see our documentation or contact our expert 24/7 support team.
Shopify named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Commerce
Industry analyst firm Gartner has published its annual report evaluating digital commerce solutions, the 2023 Gartner Magic Quadrant for Digital Commerce, and we’re thrilled to announce that Shopify has been named a Leader and placed highest in our ability to execute. We’re honored by the recognition from Gartner and believe this is an acknowledgment to our innovation and unique vision for commerce.
Earlier this year, we kicked off an initiative to transform our partner program and give Shopify partners a competitive advantage to build for the long term. We have since exploded into leading enterprise commerce through Commerce Components by Shopify, a modern composable stack that provides retailers with the flexibility to integrate and innovate without restrictions.
Our product teams continue to fuel commerce innovation for businesses of all sizes, breaking the boundaries of what’s possible—just check out Shopify Editions to see our hundreds of recent product releases.
We’re thrilled to have a diverse partner network including thousands of leading development and digital marketing agencies, system integrators, and technology partners around the globe to provide insights and feedback to continually improve and drive our innovation forward. Here’s what this new recognition from Gartner means for you as a Shopify Partner.
Building the future of commerce for enterprise retailers
Shopify addresses the clear demand for modularity, flexibility and advanced development capabilities in the ever-evolving enterprise landscape—and we continue to innovate. We partnered with Google Cloud to address search abandonment, extended the availability of Shop Pay to enterprise retailers outside Shopify for the first time, and upgraded our integration with Adyen to offer even greater payment gateway choices. But we’re not stopping there.
Our commitment to innovation is crucial for the industry. From handling colossal product catalogs, limitless order volumes, multi-channel selling, or complex inventory management, Shopify’s infrastructure scales seamlessly to exceed the demands of enterprise-level operations.
Take Shop Pay as an example. Because we’ve made it available to enterprise businesses off Shopify, any retailer can get the best converting accelerated checkout on the internet. In a recent study, one of the big three global management consulting firms found that Shopify’s overall conversion rate outpaces the competition by up to 36%. The same study found that Shop Pay can boost conversion by as much as 50%, outperforming other accelerated checkout solutions by up to 10%.
Why does that matter? Enterprise retailers have distinct requirements that demand tailored solutions. Instead of imposing off-the-shelf or difficult-to-integrate options, we think outside the box and provide businesses with the optionality and flexibility they need. This means we’re a more valuable partner in their success.
“Enterprises are re-evaluating their digital commerce strategies to provide faster, more innovative and frictionless experiences that meet the high expectations their customers need. We believe this recognition reinforces Shopify’s ability to deliver high-quality, on-time and on-budget solutions for enterprise clients.” – Travis Hess, Managing Director, Accenture Song
The new possibilities for your clients
Legacy enterprise SaaS was once the default choice for these businesses. Whether they opted for custom-built or off-the-shelf, they were often locked into one option — regardless of any issues that arose.
We believe our recent recognition by Gartner reinforces Shopify’s ability to deliver best-in-class solutions for your clients, but we also believe it underscores the market’s strong demand for flexible and customizable solutions that are quick to implement. As builders of technology that contributes to growth, job creation and profitability, we have a responsibility to continuously innovate. We are driven to do more and achieve greater things, and our teams worldwide are committed to challenging the status quo and delivering transformative solutions that give your and your clients a competitive advantage.
“As companies increasingly move to improve their digital commerce experience, it becomes even more important that they implement a robust platform with the flexibility and innovation to scale. By partnering with Shopify, we’re able to support our client ambitions with a powerful platform that provides the flexibility to integrate and innovate without restrictions, while offering trusted infrastructure components that help their teams move faster. ” – Benjamin Crudo, CEO of Diff Agency
What this recognition means for Shopify Partners
As a Shopify partner, this report can help you drive greater profitability by taking advantage of Shopify’s innovation, speed, and scale to win deals and identify new opportunities.
“With this recognition from Gartner, we believe it’s clear that there has never been a better time to partner with Shopify. With the highest converting checkout on the internet and hundreds of product releases and major enhancements every year, we’re committed to continuing to provide a best-in-class product to help our partners grow their business.” – Ritu Khanna, VP, Global Partnerships at Shopify
Shopify Partners can share this report with their customers to:
Serve as an essential report to make informed decisions when evaluating digital commerce solutions
Discover transformational technologies that help organizations deliver great buying experiences
Learn more about the technology and market trends driving digital commerce buying decisions
Showcase the value that Shopify will bring to their business
Gartner, Magic Quadrant for Digital Commerce, 21 August 2022, Jason Daigler, et. Al.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
9 Best WPForms Alternatives Compared (Free and Paid)
Are you looking for the best WPForms alternatives?
WPForms is the powerful drag and drop WordPress forms plugin out there. It lets you quickly create contact forms, payment forms, surveys, and more without any coding at all. However, there are a lot of other forms plugins out there, and we want to help you find the one that works best for your site.
In this post, we’ll explore some of the best alternatives to WPForms.
Is There a Free Alternative to WPForms?
Yes, there’s a free version of WPForms! WPForms Lite gives you the most important features you need to get started with creating forms.
With WPForms Lite, you can access ready-made templates and create unlimited forms right in the form builder.
That said, let’s look at the best WPForms Pro alternatives.
We do think that WPForms is the best form builder available, and if you’re not ready to purchase a license just yet, we suggest that you give WPForms Lite a shot.
It is the best alternative WordPress form plugin to WPForms Pro and offers plenty of features for free. With over 6 million professionals using the product on their websites, it’s one of the most popular plugins available.
You can use WPForms Lite to:
Build unlimited forms without writing a single line of code
Get unlimited responses
Protect your forms against spam
Receive entry notifications by mail
Create payment and subscription forms with Stripe integration
Building forms only takes a few minutes, too. WPForms Lite lets you build many types quickly with its user-friendly drag and drop interface.
Simply choose your template and drag any field you want from left to right.
The Lite version alone has plenty of field options, including multiple choice, dropdown, reCAPTCHA, payment fields, and a GDPR agreement.
Also, with the free version, you can email users when forms are completed for confirmation or direct them to the next steps.
WPForms Lite can connect with Constant Contact for lead generation, too. Once users submit their information through a newsletter form, the new contact will be added to your email list. Newsletter signup and user registration forms are a powerful way to get more leads from your WordPress site.
You will want to use WPForms Pro to connect with other email marketing services like Mailchimp, GetResponse, AWeber, Drip, and others.
WPForms Lite also easily integrates popular page builders SeedProd and Divi so that you can create and embed contact forms without complex shortcodes.
But what if you want to connect your forms to a service that doesn’t have an addon? WPForms Lite connects with Uncanny Automator, which allows you to send WPForms submissions to other plugins and services.
Unlike most free plugins which lack proper customer support, WPForms Lite provides support in the WordPress.org forums, and you can expect a typical response time of 1 to 3 business days.
If you’re a Pro member, you get help even faster since you can open a support ticket and expect a response within 1 business day.
While it’s missing some advanced features like conditional logic and multi-page forms, WPForms Lite is the perfect tool for freelancers, creatives, or other business owners who only need simple forms.
Pricing: WPForms Lite is completely free to use. If you want to upgrade to the Pro version, WPBeginner users can enjoy an exclusive 50% OFF discount on all plans by using our WPForms coupon.
Formidable Forms is an advanced WordPress form builder and a great alternative to WPForms if you’re looking to create complex forms.
WPForms and Formidable Forms share many similarities. For instance, both have user-friendly drop form builders to create forms.
That said, Formidable Forms tends to favor developers and brands requiring complex forms with advanced functionality, while WPForms specializes in powerful forms that are easy to design and embed.
Formidable Forms lets you create calculation forms, which is very useful for businesses like real estate or finance businesses.
You also get unique templates like car payment, paycheck, and mortgage calculations (along with many others), making Formidable Forms really stand out.
Besides that, you can turn your form results into user-generated content. They create eye-catching reports, graphs, and charts using form submission data. The plugin can also export the data into many different formats, such as proposals, invoices, certifications, and more.
Pricing: Formidable form plans start at $39.50 per year. However, you can also use the free version of the plugin as an alternative to WPForms.
WP Simple Pay is a plugin that makes creating and accepting payment forms on your WordPress site super easy.
Your forms can capture one-time payments or recurring subscriptions to fit your needs. This is perfect for business owners, freelancers, and agency owners who want to accept payments on their site without the fuss of creating an online store.
With WP Simple Pay, you can accept over 10 different payment methods, including credit or debit cards, ACH, Google Pay, Apple Pay, and other payment methods. This is more than just any other payment form builder, including WPForms.
If you need to take payments or donations on your site, then WP Simple Pay is a great alternative to using WPForms payment forms.
Pricing: Pricing plans start at $49.50 per year, giving you access to unlimited payment forms and no monthly fees. Higher plans offer features like Buy Now, Pay Later installment plans, and dedicated landing pages to help boost conversions.
WP Charitable is the best plugin for building non-profit donation forms and fundraising campaigns.
Collecting and managing donations in WordPress can be difficult since most donation and fundraising plugins are either too pricey or too limited. Expensive platform fees can quickly add up and eat into your fundraising efforts.
If you’re building donation forms, WP Charitable is the best choice. Since the platform doesn’t charge transaction fees, you can be assured that your donors’ generous donations won’t be taxed on your website.
With WP Charitable, you can create unlimited fundraising campaigns and set goals for each cause.
The free version of WP Charitable supports PayPal donations and offline payments. With the paid plans, you can add other payment gateways like Authorize.net and Stripe.
Pricing: Plans start at $99 per year with access to unlimited campaigns and donors. With higher plans, you will get addons such as recurring donations, peer-to-peer fundraising and crowdfunding, and newsletter software integration.
Typeform is a popular form builder that allows you to create forms, applications, quizzes, and even surveys or polls.
Like WPForms, there’s no coding involved. There are over 120+ integration options, and everything from logos to videos can be edited in the Typeform software, so you can build an appealing form.
You can also choose from 100+ templates based on different industries and use cases, including ecommerce sites, medical institutions, and more.
That said, Typeform does have some drawbacks. The biggest downside is the cost. The Basic plan starts from $25 per month to create unlimited forms. That’s something WPForms Lite can do for absolutely free.
There’s also a cap on how many monthly responses you can receive based on the type of plan you choose. The Basic plan only captures a mere 100 responses, which isn’t enough for most small businesses.
Plus, the most expensive plans run $996 USD per year, which drives up the cost of running a website by a lot.
Also, it’s a SaaS (software as a service) tool, meaning it stores data onto external services. This can be a security threat since you’ll be leaving your customer’s personal data in someone else’s hands.
Pricing: Typeform’s Basic plan starts at $300 per year with a small limit of 100 responses. The most advanced plan costs $996 per year and gives you extra features like conversion tracking, custom branding, and priority support.
HubSpot Form Builder allows you to create simple contact forms. It is a great alternative to WPForms if you already use other HubSpot products like the HubSpot customer relationship management (CRM), email marketing, or live chat tool.
What’s unique about HubSpot Form Builder is that you can create custom forms that meet your website need and automatically sync your new contacts collected from your forms into the HubSpot CRM.
You can create embedded forms, popup box forms, forms as standalone pages, or as dropdown banners. As a result, you can place lead generation forms at the right time and place in the customer journey.
Also, the plugin has an automation feature, allowing you to send emails to the user once they’ve submitted your forms. However, it’s only available as part of paid plans.
One of the biggest disadvantages is that the HubSpot Form Builder is quite limited in form templates, giving users only a handful of templates to work with. So if there isn’t a template to match your needs, you’ll have to create the form from scratch.
HubSpot Form Builder is part of a larger ecosystem of tools, meaning you don’t have to use third-party tools like Google Analytics for insights. You will have a built-in analytics dashboard to see how your forms are performing. And best of all, you can create a HubSpot form right in WordPress.
Pricing: The HubSpot Form Builder is free. However, if you want to access some of the other tools along with the form builder, pricing starts at $216 per year.
Gravity Forms is a powerful solution to create custom forms in WordPress.
With this plugin, you can build contact forms, surveys, and quizzes for your website with ease.
It comes with plenty of advanced features like conditional formatting, which shows or hides certain questions based on the user’s previous answer.
Gravity Forms also offers many addons to help you get the most out of the plugin. You can track users by geolocation, allow signatures, and collect partial form entries.
That said, Gravity Forms does fall short when compared to WPForms. It only comes with 15 templates and lacks a free version. If you’re using Gravity Forms on multiple sites, the licenses still provide a decent value for money.
Pricing: The Basic license starts at $59 per year, providing only access to 1 site and a few integrations.
Ninja Forms is another WPForms alternative you can start using for free. It features a drag and drop form builder so you can build interactive online forms without coding.
The plugin offers a wide range of addons for purchase, such as conditional logic, file uploads, Excel export, and multi-step forms. Unfortunately, you have to buy each one separately, which can quickly rack up, especially when buying more than one or two addons.
Out of this list, Ninja Forms offers some of the most integrations out of any tool. For example, you can connect them with different payment apps like Stripe and PayPal, CRMs like Salesforce, and other tools like webhooks and Slack.
Pricing: The base plugin is free to download in the official WordPress repository. However, you can buy a subscription with additional features starting at $99 per year or purchase individual addons.
Contact Form 7 rounds out our list because it is the oldest and most downloaded contact form plugin in the official WordPress plugin directory.
It is a WPForms alternative, but we don’t recommend that you use it. The only real benefit of using Contact Form 7 is that it’s free to use, and you can create simple forms. WPForms Lite does everything it can and more.
That said, Contact Form 7 is not user-friendly. There are no drag and drop builders or templates to use. Instead, you have to copy shortcodes to embed forms and toggle with dynamic merge tags to build the most basic contact forms.
Additionally, all forms are styled plainly. You can’t customize the style of your forms, making it hard to match the form’s design to your WordPress theme.
If you’re looking for a free WordPress contact form plugin, then WPForms Lite, Ninja Forms, and Formidable Forms Lite are all considerably better solutions than Contact Form 7.
Pricing: It’s a free plugin. However, it lacks many basic features, no real customization is available, and you get limited support.
What to Look for in an Online Form Builder
When you’re on the hunt for an online form builder for your WordPress website, there are many features and factors to consider.
Fortunately, WPForms offers all of these features and then some. This makes it the most comprehensive form builder plugin on the market.
Let’s look at a few of them.
Pre-built Templates
The best online form builders have pre-built form templates, allowing you to set up the forms you need in minutes. You never have to start from scratch as you do with plugins like Contact Form 7.
Instead, look for a form builder with a template gallery that includes the most popular forms needed for WordPress websites, like contact forms, newsletter signup forms, application forms, donation forms, order forms, and more.
In fact, the WPForms Lite version alone has 900+ form templates, meaning there’s a form to fit almost anything you could need.
Conditional Logic
In some cases, you may want to show or hide specific fields to users based on their responses.
That way, your visitors won’t see tons of empty fields that don’t apply to them.
You can use conditional logic to create dynamic forms that adapt as your visitor fills out the form. For example, you may want to:
Filter your survey questions based on a demographic question
Process payments only when certain conditions are met
Provide customized support based on the type of issues your customers are experiencing
Surveys & Polls
A good form builder should also include the ability to create survey forms, polls, and quizzes.
Unlike most professional survey tools, WPForms Pro lets you easily embed surveys and polls onto your site. This helps you share and distribute them to a wider audience.
Everything is housed and stored within WordPress, meaning all your survey responses will be stored on your website, so you don’t have to log into different platforms and you can ensure your users’ data is secure.
Also, you’ll see survey charts to visually see how responses are segmented. You can also download MonsterInsights, the best Google Analytics plugin, to measure your form completion rates as well.
Conversational Forms
Static forms can feel plain, which increases the likelihood of form abandonment. Online form builders should be able to create conversational forms.
This is a more interactive layout that only focuses on one question at a time rather than showing all of the questions at once.
Also, conversational forms can be completed using a keyboard only, making them more suitable for mobile users.
Multi-Page Forms
Long forms can be overwhelming, causing users to abandon the form altogether. However, creating multi-page forms splits your single-page form into smaller sections with a progress bar to help reduce fatigue.
Respondents are more likely to finish the form when separated into pages rather than seeing one long form.
Spam Protection
Online forms are vulnerable to spam bots that crawl through websites to find ways to email you through a non-secure form.
Since website owners often don’t give out their email addresses, forms are an easy way for hackers to add spam comments, send phishing links, and spread malware.
That’s why you need built-in security features in your online form builder to prevent spam emails.
WPForms features the latest spam defense methods. For example, you can add a CAPTCHA to bypass spambots so that only humans can submit your forms.
Which WPForms Pro Alternative is the Best?
In our experience, the best alternative to WPForms Pro is WPForms Lite. For many users, the options in the free version can get them started with their website or business.
It is a powerful and easy-to-use plugin that lets you build just about any type of form. The Lite version can do all of the basic functions users need without any of the bloat other contact form plugins have.
There simply is no other free forms plugin that has the same ease of use and number of features as WPForms Lite.
However, if you need direct CRM integration, HubSpot Form Builder is the way to go.
For more complex forms or calculations, Formidable Forms is the clear winner.
If you want to be able to choose and pay for only the features you will use the most, then we think that Ninja Forms is your best option.